This week, WeddingWire Network partner and President of GayWeddings.com, Kathryn Hamm, presented ‘Wed We Can: Extend Your Services to Better Serve Same-Sex Couples’ as part of our monthly webinar series for premium WeddingWire members.
Each one hour webinar is designed to inform Wedding Pros about insights, trends and topics that may be of interest to effectively and strategically run and expand your business. In this month’s webinar, Kathryn shared 4 simple steps to extend your services to better serve same-sex couples for LGBT-friendly Wedding Pros, as well as some legislative updates and details about getting listed on GayWeddings.com.
4 Simple Steps to Extend Your Services to Same-Sex Couples:
Educate Yourself – Be sure to follow the latest headlines, follow industry experts on social media (such as Kathryn: @gayweddingcom), interview same-sex couples, and talk with other Pros and know there is always more to learn!
Evaluate Your Coffee Table – What is your business’ first impression? Do you use the language “Brides and Grooms” or “Engaged Couples?” Do you have a variety of diverse images and examples of your work to spread the message that you are inclusive?
Update Your First Impression – Work to be neutral and inclusive on all your marketing materials including you business website, print collateral, blog and advertisements.
Expand Your Network – Ask for referrals and reviews from your same-sex couples. Get your business listed on LBGT professional resources like GayWeddings.com in order to be found by same-sex couples, and market to the audience.
All of our past webinars are available in our Education Center for upgraded Pros. Be sure to stay tuned for more information about March’s webinar, ‘Are You Too Busy to be Successful?’ presented by WeddingWire Education Guru, Alan Berg.