» Top 10 WeddingWireEDU Posts of 2015

Top 10 WeddingWireEDU Posts of 2015The end of the year is a time of reflection for all types of businesses. As we look into the New Year, it’s important to reflect on what areas were successful and what areas could use improvement. We always hope our posts are helpful, but we take the time at the end of each year to see which articles our readers enjoyed the most!

Check out our countdown of the top WeddingWireEDU posts of 2015 based on your views, comments and shares:

10.  Social Media Marketing: What Not To Do

Even if you’ve started using social media for your business, it’s easy to get stuck in the same pattern of not knowing what to post or posting the same type of content over and over. We’ve got some of the biggest social media marketing don’ts so you can know what to avoid and how to put your best foot forward.

9.  Objection Overruled! 4 Ways to Handle Sales Objections

One of the most misunderstood parts of the sales process is objections. Many pros see objections as road blocks to getting the sale. WeddingWire Education Guru Alan Berg explains how to shift your mindset to see sales objections as buying signals and outlines some top strategies for handling them.

8.  5 Steps to Executing a Content Plan

Writing high-quality, educational content can help you book more business, and the best way to start is by coming up with a content plan to help you walk people through your sales process. Easier said than done, right? Check out our five steps to help you start a content plan and maintain it in 2016.

7.  Responding to Leads: Response Time, Method, and Style

Engaged couples send out dozens of inquiries during the planning process, so how you respond and the speed of your response can make a big difference. We share insights to help you understand the impact your response time and communication style have on your business’ likelihood of booking wedding clients.

6.  5 Ways to Market Your Business in the Busy Season

In the warmer-weather months, wedding businesses across the country face an extremely busy time of year: wedding season! We list a few ways your business can continue executing your marketing strategy to keep new clients coming in despite all the rushing around you do during the busy season.

5.  The Importance of Maintaining Your Blog

Although blogging has many online and offline business benefits, many wedding professionals seem to struggle when it comes to keeping their blog updated regularly. WeddingWire Education Expert Jennifer Reitmeyer shares her tips to help you do a better job of updating and maintaining your blog!

4.  Key Website Dos and Don’ts

Building your business website is a long and complicated process, and it can be hard to know how to address all areas of content, functionality, and conversion. WeddingWire Education Guru Alan Berg explains the key website dos and don’ts that can improve your business website and optimize your conversion rates.

3.  4 Statistics to Prepare You for Engagement Season

Engagement season is from November to February, when almost 40% of all engagements occur. While some couples celebrate with family over the holidays, many others will jump right into the planning process. Our statistics from Volume 7 of the WedInsights Series offer more insight into this critical time period!

2.  Old SEO vs. New SEO for Wedding Pros

Search Engine Optimization (SEO) has been around for a while, but the rules and priorities of the top search engines change from year to year. We explain the main differences in the latest SEO concepts most relevant for wedding professionals to help inform your online strategy in 2016 and beyond.

1.  Sneak Peek: The Hottest 2015 Wedding Trends

Our Editorial team picks out the biggest wedding trends they think will be requested in the New Year so you can prepare for all your new clients! Check out last year’s post to see if our predictions were correct, and be sure to look through our new 2016 wedding trend predictions to be ready for your future couples.

Thanks for reading in 2015! Want to see what was popular in 2014? Check out last year’s top 10 countdown.