» The Benefits of a Client Questionnaire

Many times, an engaged couple submits a number of inquiries to several potential wedding professionals when trying to determine who to select for their big day. These inquiries are a way for engaged couples to decide if you’re a good fit for them, but you can also use this as an opportunity to decide if the couple is a good fit for your services. You may find yourself needing more information about the engaged couple in order to best serve their needs, and determine if they are a match for your business.

The Benefits of a Client QuestionnaireGood news! WeddingWire recently added the Questionnaire feature to the Clients tab for upgraded pros, which allows you to create and send a questionnaire to potential clients before they sign a contract in order to gather some more information about their day and needs in a safe and custom Client Site. If you haven’t used this feature yet, below are a few sample questions, broken down by category, to include in your client questionnaire to help qualify potential clients:

Bands/Ceremony Music:

  • What is the time of your event?
  • Are you looking for any specific style?
  • Do you need music for ceremony, cocktail hour and/ or reception?

Beauty and Health:

  • How many people will need appointments?
  • Do you want hair and makeup done on-site or at the salon?
  • Are you interested in other services like airbrushing, waxing or extensions?


  • How many total guests are you expecting?
  • Are you offering gluten free or vegetarian options?
  • Are you looking for buffet or plated meal?

Ceremony Venues/Receptions:

  • How many total guests are you expecting?
  • Are you looking for an indoor or outdoor wedding?
  • Are you looking for on-site coordinators?


  • Do you need additional services like up-lighting, or a photobooth?
  • Do you need music during the cocktail hour?
  • What is the start and end time of your event?

Dress and Attire:

  • What is your dress budget?
  • Is there a certain style you like?
  • Is there a designer you are interested in?

Event Rentals and Photobooths:

  • What type of rentals are you looking for?
  • Do you want full service for your event including set up and break down?
  • How many hours will you need the rentals?


  • Is there a certain flower you would like to have?
  • What are your colors/ themes?
  • Do you need set up and break down?


  • What style of invitations are you looking for?
  • Do you need extra services such as calligraphy?
  • Do you need both save the dates and invitations?

Lighting and Décor:

  • What are your wedding colors or theme?
  • Is your event indoors or outdoors?
  • Are there specific products or features you are looking for?


  • Do you have a specific religion affiliation or affiliations?
  • Are you writing your own vows?
  • Are you interested in pre-marriage counseling?


  • Are you interested in engagement shots as well?
  • Are you looking for additional services such as Videography?
  • How many hours of photography would you like?


  • What type of vehicle(s) are you looking for?
  • How many hours will you need the vehicle(s)?
  • Do you want beverages available in the vehicle(s)?


  • What are the location and time of the event?
  • Do you want photography services as well?
  • Do you want both the ceremony and the reception filmed?

Wedding Cake:

  • What type of cake are you looking for?
  • Are you interested in an anniversary cake?
  • Do you need cake cutting services?

Wedding Planner:

  • Do you need full service or day-of coordination?
  • Would you like RSVP management?
  • What is your wedding budget?

Knowing more about potential clients helps you make better decisions for your business, and saves your time on working with potential clients you are unable or unwilling to serve based on their budget, dates, and needs. By requesting a questionnaire and additional information about their day, engaged couples will be impressed with your attention to detail, and you’ll be able to understand their individual needs better and provide them with the best services for their particular event!