» What is a RSS Feed?

With the latest release to the WeddingWire platform, we are now allowing vendors to not only link to their blog, but also post their blog feed on their storefront. This new feature will allow vendors to show their latest 4 posts directly on the storefront and link to their blog as well.

So in the spirit of this new feature, I thought I’d do a little introduction on what an RSS Feed is and how to find their feed URL (or create one).

What is a RSS Feed?

An RSS (or Atom) Feed allows blog writers to syndicate their content quickly to people across the web. Feeds are piped into feed aggregators, programs or sites that allow people to read multiple blog or news feeds instantly without having to visit the actual site.

How do I find my Feed?

Each blogging solution differs slightly in how they display your Feed link. Below is the method to finding Feed links on some popular blogging programs.

Blogger (or Blogspot)

  • Blogger typically provides a link at the bottom of your blog homepage that should read: “Subscribe to: Posts (Atom)”
  • Right click this link and select “Copy Shortcut” (Internet Explorer) or “Copy Link Location” (Firefox)
  • Paste this in WeddingWire on your storefront


  • Hosted
    – Feeds for hosted WordPress blogs (the free blogs that WordPress hosts) are simply your blog URL plus /feed/ on the end.
    – i.e. – https://yourblog.wordpress.com/feed/
  • Installed
    – Installed WordPress blogs (blogs that you host on your servers) do not all automatically have a feed setup and ready to go. It’s best to create a feed for this type of blog anyway. The easiest way to create a free Feed is to go to www.feedburner.com. It takes just a minute to setup an account with a Feed.
    – Your feed link will look like this: https://feeds.feedburner.com/WeddingWireVendors
    (WordPress also offers a popular plug-in to manage your feeds called FeedBurner FeedSmith)
  • Paste this in WeddingWire on your storefront


  • First ensure your feeds are enabled by going to your Weblogs tab > Configure > Feeds
  • Then select “Post” to enable feeds
  • Once your feed is enabled, you will need to display a link on your blog to obtain the link for it
    – Do so by Setting Your Content Selections and selecting Post Feed for display
  • Once the is on your blog, simply Right click this link and select “Copy Shortcut” (Internet Explorer) or “Copy Link Location” (Firefox)
  • Paste this in WeddingWire on your storefront

And for those creative minds, here’s a link to 51 different RSS icons for those that like something different.