» Preparing for the 2016 WeddingWire Couples’ Choice Awards®

How your wedding business can prepare for the Couples' Choice AwardsBefore reaching out to a wedding professional, brides and grooms like to read wedding reviews to get a better understanding of your business. In fact, our data shows that 83% of searching couples like to hear what they should expect, not from the vendors themselves, but from past customers who’ve been in their position.

Unlike other awards in the wedding industry, the WeddingWire Couples’ Choice Awards® are solely based on reviews from real newlyweds and their experiences working with their wedding professionals. Our annual awards program recognizes the top five percent of wedding professionals who demonstrate excellence in quality, service, responsiveness and professionalism.

Check out our tips below on how to collect more wedding reviews before the December 31st deadline and get one step closer to winning the 2016 Couples’ Choice Awards:

Send a “Thank You” note to recent clients

Because most communication these days is online, your email may get lost in the chaos of a client’s inbox. To get their attention, consider sending a “Thank You” note to some of your most recent clients! While this may take a little more time than sending an email, a handwritten note will stand out and be appreciated. It’s a personalized way to not only congratulate them on their wedding but also a great way to ask them to post a review for you. Just be sure to make it clear in your note that they can review you by going to your Storefront, and include the link whenever possible.

Remind your 2015 couples to leave a review

Take advantage of collecting feedback from all the events you worked so hard for all spring and summer! 1 in 5 couples will write a review when asked by their vendor, and that number increases to 1 in 3 if they are reminded at least once. The WeddingWire Review Collector makes requesting, following up, and getting reviews simple. You can upload your clients’ email addresses and use our pre-formatted templates or a craft personalized message to send your past clients a polite request to review your services. Additionally, you can share with your clients on Facebook or Twitter using our messaging!

Display your reviews prominently

Your WeddingWire Storefront already features your reviews prominently to help engaged couples evaluate whether or not your business is a good fit, but it’s important to extend those reviews beyond your Storefront to feature them on your website, blog, or other branded online sites. You can also print out some of your favorite reviews to hang in your office or store so potential clients can read them while visiting. When you emphasize your reviews, your clients will understand how important reviews are for your business and your reputation! For more help on displaying your reviews, check out our best practices.

Reply to all your reviews – good or bad!

Responding to both positive and negative reviews shows that you value the good experiences and learn from the not-so-good experiences. Couples will often look for vendor responses to see your point of view and learn how you handle adversity, but only responding to negative reviews can come off as argumentative. Be sure to reply to positive reviews to thank the client and offer a few more nice words in return. This personal touch will help prospects see you as a person, not just another vendor!

Remember, only wedding reviews written before December 31, 2015 are considered for the 2016 WeddingWire Couples’ Choice Awards! Visit our Couples’ Choice Awards website to learn more about the award and see past winners.