Florists, Videographers, Bands, DJs, Wedding Planners, Ceremony Musicians/Bands, Officiants, Beauty & Health professionals or Lighting & Decor businesses may notice new pricing-related questions within the FAQ section of your WeddingWire account.
The answers to these basic pricing questions will display on your Storefront and provide important information to engaged couples evaluating your business. Many wedding professionals already provide general pricing information on their business website to set better expectations with consumers, ultimately allowing them to pre-qualify their inquiries and focus on prospective clients who are serious about booking their business.
As you add your pricing information, be sure to check out Alan Berg’s tips for handling pricing questions with potential clients, including:
- Shift the conversation to focus on your service quality. Couples who ask about price don’t necessarily think price is more important than quality. They’re buying something they’ve never bought before, so use pricing questions as a starting point for a deeper conversation.
- Make it clear that you’re on their side. Explain that you don’t want them to pay any more than they have to in order to get everything they want. Sharing general pricing information ahead of time means that couples will have a better expectation of your cost and will be more ready to start discussing how they can customize their plan.
- Don’t worry about potential price shoppers. Encourage price shopping with your local competitors – they’re going to do it anyway! Make all your marketing materials and brochures about the outcomes of your services, not the processes, to help them visualize.
- Let your reviews speak for you. While you always have the flexibility to edit your pricing, don’t stress too much about pleasing every potential client. Let your reviews show potential clients what they’re missing, and you’ll receive even better qualified inquiries that will ultimately lead to more bookings for your business.
After collecting feedback from engaged couples and newlyweds, our research shows that 88% of WeddingWire couples want to see pricing information before they reach out to a vendor.
Pricing questions are customized for your service category, so complete them as soon as you can so that the answers are available for couples searching for information about your business!
This change is the second part of our plan to gradually introduce custom FAQ and pricing updates for all service categories, so you can find out more about this important update in our previous blog post. As always, we’ll keep you posted as we continue to add new features to the site. In the meantime, we welcome your feedback in the comments below or via this form.