Whether from an inbound email or searching for information while on the go, it’s time to make sure your business is mobile ready. According to Mary Meeker of Morgan Stanley, mobile users will outnumber desktop users within the next 5 years. It’s evident mobile use has already caught on and will only continue to grow in the coming years. Some major trends include location based services, e-commerce platforms and mobile entertainment.
So how do you build a mobile version of your website or blog? You may want to get a professional involved if you aren’t familiar with the process. A good place to get started is watching past webinar given by WeddingWire’s CMO, Sonny Ganguly, called Time to Mobilize. Sonny discusses why it’s important for your business to go mobile and 10 tips to keep in mind, such as:
1. Set up a subdomain. WeddingWire uses m.weddingwire.com for our mobile site. For more information click here to read the press release.
2. Eliminate Flash. If you have any type of flash on your website, strip it down to the bare bones for your mobile version. Flash and other graphics can be difficult for mobile devices to read.
3. Keep it Consistent. Though you will be creating a different site, it should relate to your main website with the same overall look and feel.