With another wonderful year for WeddingWire and our Pros coming to a close, we’re getting a little reminiscent!
We think we talked about a lot of interesting and educational topics on our blog in 2013, but we love seeing what our Pros get really excited about. So, before you count down to midnight this evening to celebrate the New Year, check out our countdown of the top WeddingWireEDU posts based on your views, comments and shares!
While Facebook updates are nothing new, one exciting update which could have an impact on your business exposure was unveiled in 2013: clickable Facebook hashtags! Hashtags are increasingly popular throughout social media – and have been fully integrated on most popular sites, now including Facebook. Find out how you can use Facebook hashtags for your business in this post.
Our Editor, Kim Forrest, is often asked by Pros: “How do I get a real wedding published on your blog?” It’s not an easy answer, but there are things all vendors can do to make their submissions more blog-worthy. Here are some of Kim’s top tips for getting a real wedding published on a website like our WeddingWire Network or in one of our publications.
Facebook business pages for your business are a good way to connect with your client base and reach new audiences. However, it is important to keep your page updated with new, engaging and relevant content (but not overpost!). When it comes to social media and blogging, content and images are key! Keep your sites up-to-date with new content, and test what works for your business and what drives positive engagement. Check out these 6 ideas of engaging Facebook content for businesses!
In the wedding and event business, creating a lasting and positive first impression can make or break landing your next big booking and determine how you are perceived in the industry. Knowing how to make strong first impression can be very impactful for expanding your business. This post has 10 tips for establishing a favorable first impression through your message and your body language.
Reviews are key to your business’s online reputation, and it can be frustrating to get a review that you may not be satisfied with or feel you don’t deserve. Although you may disagree with the review, you need to be professional in your response. This post has some suggestions for responding to negative reviews you may receive on your WeddingWire account!
Sales is an integral factor for your business’ success, as it can lead to more booked events. But too often, wedding and event professionals do not correctly value and promote their business’ services – and can end up losing business to the competition. These 5 tips from WeddingWire Education Guru Alan Berg teach you how to effectively close the sale.
Last year, we asked our Pros to start 2013 off right by evaluating their businesses carefully. What changes can you make to enhance your marketing strategy? This post has the first 5 out of 20 helpful marketing resolutions that will improve your marketing strategies and measure your business’ success for the New Year!
Many of the largest brands in the world are immediately identified by their colors – think about Target’s red bullet or McDonald’s golden arches. The colors of business’ logos instantly identify the business without having to use words. Colors can have different meanings depending on culture, so it’s important to consider color when assessing your business’ brand. Check out what advertising studies in the U.S. suggest about the universal meanings of some popular colors.
If you use social media to grow your wedding business, you’ll inevitably have to deal with negative feedback at some point. How you handle negative feedback can go a long way toward either getting a new customer or driving away a potential sale! WeddingWire Education Expert Christine Dyer has 3 tips to help you to handle a negative comment appropriately and to keep your customers coming back.
One of the questions most often asked of WeddingWire Education Guru Alan Berg is, “Why do couples almost always ask about price first?” There are so many important things that our prospects need to know, yet so many seem to ask about price before getting to the other details. Alan explains why so many couples ask about price first, and describes his top tips for handling the situation!
Thanks for reading in 2013! Happy New Year!