You have likely heard the four C’s of diamonds, but have you heard the four C’s of an engaging website? Yesterday, WeddingWire Education Guru Alan Berg hosted our monthly educational webinar for premium members. This month, we focused on the four C’s of an engaging website, and how to improve your business website to convert more of your web traffic into leads and clients.
What are the website four C’s to keep in mind?
- Color: Light backgrounds with clear and moderately sized fonts that pop are key to a simple, yet visually appealing, website! Your site colors should work with your logo and overall branding, without being too busy. Also be sure to include several great examples of your real work photos that give visitors an inside look into your business, without being overly distracting.
- Content with context: Don’t say what you do without saying why it matters to your website visitors. What problem will you solve? Why are your services the best for their needs? Share your work and relate it to your target audience so they will want to reach out to learn more about your business and get excited about your work!
- Confirmation: Add great testimonials to your site. Prospects trust online reviews and testimonials from your real past clients, so don’t be afraid to brag a bit! Publish short, client-approved testimonials where relevant on your pages, and add your WeddingWire Reviews Widget to your site to show off your great reviews!
- Call to action: It is important to add several clear calls to action on your site. What do you want your visitors to do? Visit your blog? Fill out a contact from? Give you a call? Share what makes your business special and make it easy for them to reach out to learn more about your services! Add links to your ‘contact’ page on every page of your site so they can’t miss it.