Photo by Anne-Claire Brun
Hashtags are a great tool for businesses that want to use their social media presence to grow and reach new clients. Instagram posts with at least one hashtag have 12.6% more engagement than those without. So what are some things to keep in mind when using hashtags? Read on!
A Guide to Hashtagging:
1. Stay away from generic hashtags
One of the biggest mistakes when using hashtags is sticking to popular ones. Your content can easily get lost in the sea of generic hashtags due to the number of people using it. Instead, find hashtags that are specific to your clients, your area or have industry keywords, something like #ijustsaidyes or #hejustproposed or #dcweddings as opposed to a generic #eventplanner.
2. Research your hashtags
A great way to find which hashtags work for you is by experimenting. To get started, select a variety of hashtags that are relevant to your work, some generic with high post density, and some niche with fewer posts and use them when publishing new photos. If after a few hours your photo shows up as one of the top or recent posts under the hashtag, then you’ve found a winner and you should continue testing and using it.
3. Vary what you use
Once you find the hashtags that work for you, vary their usage according to the type of content you’re posting. You want to be relevant when categorizing your content as well as reach new audiences with a variety of hashtags.
4. Don’t overcomplicate
If you want to expand your reach to other couples, you shouldn’t use complicated hashtags that can easily be misspelled and difficult to find. With people’s ever-shortening attention span, a simple hashtag that can quickly point them towards your services is the best thing you can do. The last thing you want is a typo coming in the way of your business!
5. Use the couple’s hashtags
When posting about a specific couple, try to use their wedding hashtag to reach their immediate family and friends. Being able to interact with the couple and their guests will increase engagement on your posts — and high engagement is typically rewarded by Instagram.
6. Start your own
We love the idea of starting your own hashtag to create a community. It’s a fun way to brand yourself and monitor what people are saying/sharing about your business. The hashtag you use for Instagram can also be used across channels to promote and create conversations around your services while functioning in a way as reviews for your prospective clients to see how past clients have reacted to your work.
Hashtags can be daunting to navigate and use, but don’t be afraid because they are allies in promoting your business and reaching a wider audience!