» WeddingWire Networking Night Atlanta

This week, local wedding professionals gathered at Upstairs Atlanta for our WeddingWire Networking Night Atlanta!

Wedding professionals had the opportunity to enjoy a beautifully rustic event space in West Midtown! Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and tips on how to handle tough pricing questions, presented by WeddingWire’s Education Expert, Alan Berg!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Thanks to all that attended!

» Welcoming Wedding Planner (Bodas) to the Family!

Welcoming Wedding Planner (Bodas) to the Family!We are thrilled to announce that WeddingWire has acquired Wedding Planner, S.L., the largest operator of online wedding sites across Europe and Latin America. Today’s acquisition now makes us the global industry leader powered by a team of over 650 talented employees.

Over the past eight years, we’ve worked hard to establish ourselves as the number one resource in North America that connects engaged couples with trusted wedding professionals. The acquisition of Wedding Planner accelerates our international expansion across 12 countries, including Spain, Italy, France, Mexico and Brazil. We have market-leading brands, including Bodas.net, Matrimonio.com and Casamentos.com.br, that create the largest global resource for online wedding planning from Washington D.C. to Honolulu, and now also from Barcelona to Rio de Janeiro.

WeddingWire will continue to provide the same great service that our wedding and events professionals are accustomed to – there will be no change for businesses on WeddingWire. Our team remains focused as a partner in success to deliver business to our community.

We hope you’ll join us in taking a moment today to celebrate this union and welcome all the new members of our family!

For additional information, please visit global.weddingwire.com.

» Create a Free WeddingWire Lite Account!

Create a Free WeddingWire Lite Account!If you’re in the weddings and events business, you know how hard it can be reach local engaged couples searching for a wedding professional like you. For engaged couples, WeddingWire offers a suite of cutting-edge wedding planning tools and the ability to search and locate over 200,000 local Wedding Pros, all at no charge. Every month, couples perform an average of 8 million vendor searches across the WeddingWire Network and we want to help your business get found!

With that huge audience, we provide more opportunities for your business to book more weddings. While we offer several levels of premium membership, creating a WeddingWire Lite account is free and just takes a few minutes to customize your own business Storefront to showcase your photos, contact info, reviews and more!

Ready to get started? Follow these step-by-step instructions:

  1. Visit our Sign Up page
  2. Select your business category and region
  3. Fill in your listing’s details including business name, phone number and email address
  4. Submit your account for approval and start customizing your Storefront by requesting reviews, adding business details and photos

Not sure if you are ready to create an account? Below are a few of the great benefits your business will receive by signing up for WeddingWire!

Create a custom Storefront

Showcase your business with a WeddingWire Storefront, an online profile you can customize to include any and all information about your business you think engaged couples would like to see – from the basic About Us section to Frequently Asked Questions to Photos to showcase your best work. And, because your Storefront has a custom URL, your business will be more SEO-friendly! Not only will couples be able to find you on the leading wedding network, they’ll also be able to find your business more easily through search engines.

Continue reading

» Announcing the WeddingWire Newly Engaged Guide

We’re excited to announce our latest wedding planning tool, the WeddingWire Newly Engaged Guide found at engaged.weddingwire.com!

Announcing the WeddingWire Newly Engaged Guide

This website allows couples to start planning their dream wedding immediately after getting engaged. It’s full of advice and information for newly engaged couples so they have the first five steps to follow when they begin wedding planning.

Our guide helps couples through these first few important steps:

  1. Announcing their engagement by sharing one of our badges, or by following some expert advice on engagement etiquette, party ideas and more.
  2. Choosing a wedding date based on our suggestions for consideration and sending save-the-dates.
  3. Setting a budget to help couples easily manage expenses, track spending, and set up payment schedules.
  4. Building a guest list and keeping track of RSVPs and meal preferences.
  5. Finding a venue and other vendors in the WeddingWire directory, as well as advice for choosing the best venue for your needs and budget.

This new website is just one of the ways we attract new couples to our site every day! Of course, it’s powered by WeddingWire, so these new couples will use our leading technology to find the best vendors for their wedding day.

Check it out, and pass long to your clients for guidance and inspiration!

» Inside WeddingWire: Meet Our New Editor, Kim!

WeddingWire Headquarters has been a very busy place lately, and we are thrilled that our team has been growing quickly. We are happy to introduce one of our latest additions, Kim Forrest!

Kim has joined the WeddingWire team as an editor, bringing years of wedding editorial experience and industry passion to our team. As an editor, Kim will be creating content for WeddingWire and EventWire, with a particular focus on bridal fashion and Real Weddings.

After her first week at WeddingWire, this self-described “wedding nerd” reports that she loves the high-energy and helpful team, our huge computer monitors, and the ample supplies of food wherever she turns (I have to admit, I agree with all three)! She is particularly excited about covering bridal markets in Chicago and New York and reporting back on all the newest wedding dress trends to our WeddingWire communities.

Before joining WeddingWire, Kim worked for our network partner, Brides.com as well as Brides Local Magazines where she specialized in bridal fashion and covered leading bridal markets. Kim has also served as the associate bridal editor at Washingtonian Bride & Groom Magazine and Washingtonian.com. This New York native attended Williams College and has a master’s degree in journalism from Columbia University.

Kim is obsessed with reading and writing about weddings. In fact, she has almost 200 blogs on her Google Reader! She loves talking to both brides and vendors from all over the country about what’s new in the industry, and is particularly passionate about the creative aspect of wedding planning. If any Wedding Pros have an idea of a blog post or topic for WeddingWire, she would love to hear from you!

Welcome, Kim!

» HOW TO: Use the Pro Forums

WeddingWire Pro Forums allow wedding industry professionals to connect with one another, pose questions and share valuable tips and information.

Interested in learning more? Access the Pro Forums and take a look around by following these simple steps:

  • Login to your account
  • Click on the Pro Forums tab
  • Review forums by clicking Recent Posts, New Discussions or Most Popular tabs directly under the Pro Forums tab in the top left-hand corner
  • To start a conversation, click the Start a Discussion button on the top right-hand corner

Forums are organized so you can easily browse by category or use the search option on the right to find discussions about a specific topic.

Additionally, you can browse Wedding Forums by clicking the tab on the left of the screen, and leave comments and advice to engaged couples’ questions.

You can keep track of your participation in forums by clicking the My Activity tab to the left of the Pro Forums tab. Here, your discussions, comments and any comments that you have left in the Wedding Forums are tracked.

Forums great way to stay up to date on industry news, make connections with other professionals, ask questions to get an outside point of view and share your own expertise!

» WeddingWire Update from the CEO

We are excited to announce that WeddingWire recently welcomed new investors to our company, while also strengthening our relationship with Martha Stewart Living Omnimedia (MSLO). Catalyst Investors (www.catalystinvestors.com), a New York-based private equity firm, acquired a stake in WeddingWire by purchasing MSLO’s minority stake in WeddingWire. At the same time, WeddingWire further developed its partnership with MSLO to continue to drive success for local businesses.

As you may recall, Martha Stewart Weddings became the first WeddingWire Network partner in 2008, and since then Brides.com, ProjectWedding.com, and Weddingbee.com have been added to the network. This year, we extended our partnership with MSLO. WeddingWire currently powers the local resources on MarthaStewartWeddings.com and will do so for years to come.

Moreover, we are thrilled to announce that their flagship site, MarthaStewart.com, has joined our brand new EventWire Network, set to roll out in the beginning of next year. We invite you to preview our new EventWire site at https://www.eventwire.com.

The sale of MSLO shares in WeddingWire to Catalyst Investors is separate from the partnership. We continue to have a very close partnership with Martha Stewart Living Omnimedia and are happy to have helped them realize a sizeable return on their investment in WeddingWire. Furthermore, we are excited to be working with Catalyst Investors to continue to grow WeddingWire in 2012 and beyond. They not only bring a wealth of experience, but also provide a broad array of resources that we will have access to. Catalyst Investors beat out several other investors for the opportunity to invest in WeddingWire.

Now for the important stuff: What does this mean for you? The short answer: More exposure for you on MSLO sites. Click here for the official press release.

On behalf of everyone at WeddingWire, we want to thank you for your continued support. I still cannot believe that we have only been operating for 5 years in the wedding industry. It seems just like yesterday that folks were showing up in my living room with the common goal of building a more direct marketplace for the wedding industry. Today, our staff of over 100 employees remains relentlessly committed to building the most effective, efficient platform to help you grow your business online. In these 5 years, WeddingWire has become the largest wedding network and continues to be one of the fastest growing resources for engaged couples and local Wedding Pros in the market. We are delighted that MSLO will continue to grow with us as part of the WeddingWire Network, and that we have a strong partner like Catalyst to help us continue to serve local businesses in the future.

Happy Holidays,

Timothy Chi
WeddingWire, Inc.

» Brides.com Local Vendor Directory is now powered by WeddingWire

WeddingWire now powers the local vendor directory and reviews on Brides.com, enabling your business to reach even more engaged couples across the #1 Wedding Network! The WeddingWire vendor directory is live on Brides.com and engaged couples can now search to locate your business from this leading wedding site.

As the WeddingWire and Brides.com teams have been hard at work transitioning accounts over to the WeddingWire platform, you should receive an email in the coming days with details about your specific account.

As an advertiser, you can easily log in to your WeddingWire Storefront to preview your listing on Brides.com.

For more details on this partnership, please view our FAQ page.

» Breaking News… Brides joins the WeddingWire Network

We are excited to announce Brides.com, the premier wedding planning site owned by Condé Nast, has joined the WeddingWire Network! WeddingWire will soon power the local vendor directory and reviews on this leading wedding site, allowing your business to reach even more engaged couples across the #1 Wedding Network.

Brides is the world’s largest and most authoritative bridal brand, with one of the nation’s leading wedding sites that provides engaged couples with sophisticated wedding ideas, advice and more.

We will be working with the Brides.com team over the next few weeks to ensure a seamless transition and members will be notified once the new directory is live. Local Wedding Pros will soon have the opportunity to be listed on the #1 Wedding Network in the country, which now includes 5 of the leading wedding sites:

WeddingWire is committed to delivering success for your business, which is why we are thrilled to announce our new partnership with Condé Nast.

» Would You Book Your Business?

It is important to look at your Storefront from your clients perspective so you know whether you are giving off your intended impression. You have the ability to preview your business listing within your WeddingWire account as well as view your business across the WeddingWire Network.

As an Advertiser, we will automatically publish your Storefront to the various sites within the WeddingWire Network. Our partner sites incorporate different styles and designs, so your Storefront will look different across the various sites, but your business information will be the same.

To view your listing:

1. Login to your WeddingWire account

2. Click on the My Storefront tab

3. Click the buttons for each site to preview your listing

Note: Please allow up to one hour for your changes to be published to all of our partner sites.

» What’s New: BridalBuds & WeddingAces

WeddingWire recently launched two blog communities for engaged couples.  The best part is the vendor catalog is featured on each blog, making it easy for incoming brides (and grooms) to find you!

  • Bridalbuds.com – Real wedding experiences, wedding planning tips, DIY projects, and more from current engaged couples going through the planning process along with advice from newlyweds who have previously been in their position.
  • WeddingAces.com – Firsthand knowledge and experiences straight from the experts of the wedding industry!  The diverse group of wedding bloggers featured on WeddingAces are actively involved within the WeddingWire network, blogosphere, and wedding industry.

Become a fan of our new sites on Facebook: BridalBuds and WeddingAces!