» 2019 Wedding Trends You Need to Know

New year, new trends! 2019 is here and we have the inside scoop on what wedding trends to expect in the coming year! Keep reading to see our full list of what’s “in” so you can be prepared to guide your couples in the best direction.

Starting off with the hottest trend of 2019: personalization. This isn’t exactly a new one, but today’s couples (1 in 4, in fact) are including unique details to showcase their personalities and make their big day truly theirs. Millennials, by no surprise, are willing to spend more money per guest to create a wedding experience that reflects themselves as a couple and makes a memorable experience for their guests. From the use of retro-style lightboxes to increasing popularity in hosting wedding weekends, this focus on personalization will be echoed throughout all of the trends we’ll see in 2019.  

Photo by Blair Schluter Photography

Earthy elements

Earthy decor elements are certainly on the rise in 2019 and we expect to see more and more of it. Rattan and woven accents are one of the most popular elements right now and can be incorporated in many different ways — from furniture rentals to chargers — this accent is especially gorgeous for outdoor weddings in any season.  

Pampas grass is another earthy element that we’ll see pop up and is a great way to add texture to the overall decor. Since pampas grass is a neutral piece, it can easily be paired with pops of color.    

Photo by Vintage Meets Modern Event Rentals

Fun and functional signage

Wedding signs that are part show-stopping, part functional while still showcasing the couple’s style, is a trend we’re excited to see more of in 2019. Felt letter boards and retro-style lightboxes have already established themselves as a favorite of couples as we are seeing them flood our Instagram feeds. This back-to-basics look can be easily paired with floral accents to seamlessly integrate with the decor, and fit in perfectly with minimalistic themes!  

Photo by Pies ‘n’ Thighs

Creative favors

This is a super fun trend that goes back to couples becoming more conscious of sustainability. Couples want to provide favors that guests will actually use at their reception, after party, or even at home. We are seeing all sorts of interesting favors like mini succulents, coffee mugs, or even re-using flowers from the ceremony as a parting gift to guests. One of our favorites is the late-night snack that gives guests some extra fuel before heading home (or to the after-party)!

Photo by Smashing Weddings

Wedding experiences

Couples want to create memorable experiences for their guests, giving rise to “wedding weekends” rather than one-day events. Invites are now becoming more detailed with everything from welcome notes, directions, places to stay, things to do and a calendar of events.

Day-of, we’re seeing a rise in interactive elements like cigar bars, coffee bars, photo booths etc. Food stations are a growing trend as well. Couples want their food to reflect their personalities while also presenting food in a way that is not “one-size-fits-all”. Food stations– like omelet bars, sushi stations or build-your-own dessert bars are a trendy way to provide a personalized experience that guests will love.

Photo by Kir2Ben

Mix-and-match everything

We’ve seen bridesmaid dresses following the mix-and-match trend for some time now and we can expect the same for the groomsmen’s suits as well as decor.

As overall decor becomes more fluid, couples are incorporating many shades of a color as opposed to one exact color in everything. Vibrant hues are coming in strong with couples opting for palettes with multiple bright colors, as seen in the Pantone collaboration with WeddingWire for the top wedding colors of 2019.

Photo by Dan Lecca

Wedding dresses

Meghan Markle’s minimalist, fitted style is still making big waves and many 2019 wedding dress collections featured at least one Meghan Markle-inspired gown. Apart from dresses inspired by the royal nuptials, we will also be seeing a lot of asymmetrical looks, old school glamour, bridal power suits, and bold colorful wedding dresses.

Being in the wedding business is about creating a personalized experience for the couple that is tailored to what they want and need. However, being able to stay on top of current trends is a great way to show that you are in the know on what’s new and can be a reliable guide for couples looking for advice and direction.

These trends originally appeared in WeddingWire’s Webinar “Trends and Themes to Know for 2019” with Jeffra Trumpower, WeddingWire’s Director of Content and Creative Services.

» How Should You Politely Tell A Client ‘I Don’t Do That’?

It’s a near universal fact of life as a creative professional that sometimes your taste and unique skills just don’t line up with the trend of the moment. So, first off, you’re not alone. Trends can be set pretty arbitrarily sometimes—a celebrity is seen in some wildly off-kilter style and suddenly everyone in their sphere of influence wants that look. Other times, pure necessity or genuine concern or simply aesthetics dictate a trend. Whatever the reason, there might be times when the wedding trend of the moment isn’t something you feel comfortable doing. Maybe you’re a baker who doesn’t believe that naked cakes are a good representation of your skills. Or, perhaps, you’re a florist who just hasn’t mastered floral crowns, and therefore doesn’t feel comfortable offering them as a product just yet.

All of this brings us to the potential client request. How should you politely tell a potential client, “Thanks, but that trend really isn’t up my alley”? Here are some suggestions.

Be Very Gracious. We’re sure you are always thankful for inquiries, but it never hurts to have a reminder that every inquiry from a potential client means you’re one of a few in the running for that couple’s business. For that reason, start any response with appreciation for their time and a sincere thank you. Regardless of whether you end up becoming a part of their wedding team, you’re learning something about new people and expanding your network, so yay!

Don’t Insult Their Taste. Aesthetics and personal taste are in the eyes of the beholder, so just because you personally don’t stock lucite chairs, that doesn’t mean that the correct way to address a potential client is a diatribe about how tacky you think they are. Same goes for skimpy wedding gowns, multi-colored wedding hair or any other client request that might run afoul of your personal taste.

Be Transparent. Of course, you want to salvage the sale, even if the client is gung-ho about 12 flower crowns for the wedding party, or if the couple insists on a naked cake that you don’t like doing. But, it’s a great business practice to be honest and transparent with your potential clients. For that reason, in the most polite way possible, just tell the truth. However, don’t stop at, “I apologize, but naked cakes aren’t a part of my offerings.” Don’t be afraid to have a quick explanation for the why. This way, potential clients see this is a thoughtful decision on your part, and not just an excuse for not doing something you don’t like to do.

Offer an Alternative. Now comes the time when you want to rescue the sale. It’s important to stay abreast of wedding trends so if this moment comes, you have enough knowledge of other, similar trends to offer up as an alternative. For example, while naked cakes enjoyed a moment in the sun, “nearly naked” cakes are a happy medium for some that are created in the spirit of the trend while not being such an exact interpretation. As huge trends take off in your service category, if you feel that they’re not something you’re comfortable creating, try to think of your version or an alternative that might satisfy some clients.

» What Wedding Traditions Are Important to Today’s Couples?

wedding traditions

Today’s couples can be both sticklers for wedding traditions and thirsty for change. According to WeddingWire’s Wedding Trends & Traditions Fact Sheet, many wedding traditions are staying put, while others seem to be fading from popularity.

For example, time-honored wedding traditions like the bouquet toss are slowly losing favor with modern couples. Yet, others, like at least one person in the couple wearing white and performing a first dance, are staunchly in style.

What should come as no surprise to those in the wedding industry, images are still the preferred currency of weddings for couples. Most couples now opt for engagement photos and a wedding website. The percentage of couples who use a wedding hashtag to organize photos of their wedding on Instagram is now almost 50%.

wedding traditions wedding cake

What’s the Takeaway for Wedding Pros?

Be sure you’re staying abreast of which traditions are fading from popularity (and what might be replacing them) while also keeping an eye out for things that are fast becoming mandatory. Couples see you as the expert on what their options are, so be sure to have a robust well of knowledge on trends and traditions to help guide them.

Ultimately, though, each couple will want a unique and personalized experience, so be open and ready to make their wedding vision come to life, no matter where it falls on the scale of trendy to traditional.

Read more about Trends & Traditions in this one-pager.

Photo credits: Arte de Vie; Hyer ImagesCharleston Cakes, Etc.

» Top Wedding Trends for 2017

weddingtrendguide2017-cover

2017 is shaping up to be an exciting year in the wedding industry, and as always, the Editorial Team here at WeddingWire been looking into our crystal ball to try to determine the top trends for the upcoming season. So we’re excited to share our hot-off-the-presses WeddingWire 2017 Wedding Trend Guide which highlights over 100 of the newest trends.

Just a few of the exciting wedding trends we can’t wait to see more of in 2017:

  • Sheer and sexy wedding dresses
  • Gray and burgundy suits for grooms
  • Bridesmaid jumpsuits
  • Urban Elegance = the “new Rustic”
  • Marble details
  • Giant floral wreath backdrops for ceremonies
  • Drone photography and videography
  • Instagram videos
  • Brunch weddings
  • Doughnuts
  • Creative food presentation – food “walls” and hanging food
  • Silent disco (seriously, it’s awesome)
  • Geode cakes
  • Drip cakes
  • Greenery motifs on invitations

And there’s a lot more where those came from! Be sure to check out the brand-new 2017 WeddingWire Trend Guide, out now!

Cover photo by Jeremy Chou Photography