A lot of Pros focus on building your Facebook page, but there’s an important aspect beyond the exterior of your page. Analytics can be a foreign concept to a lot of people who own and run businesses, but they’re an important part of building and bettering your Facebook posts. You can see in-depth information about your top posts, demographics of your followers, and more. Here’s a quick how-to that will help you understand and utilize your analytics!
If you’ve never looked at your Facebook page Insights before, you’ll find them located at the top menu bar on your Facebook page. Only page administrators have access to these valuable insights, so visitors to your page will not see your page’s performance. Facebook Insights tracks and reports on a number of metrics and statistics – here’s a breakdown of what each metric means.
The Likes menu shows you, fittingly, how many likes your page has. It also gives you more in-depth statistics and also allows you to pick a time period to analyze. The first section of the page has “start” and “end” fields, where you can adjust the time period you would like to measure. Once you select the dates you want, you’ll see the total likes and net likes your page has, and where your likes happened over that time period.
Net Likes is a really useful tool for figuring out what gets more followers and what makes you lose followers. If you tried a new posting technique during the month of April, you can gauge exactly how effective it was. If you typically gain 20 followers per month but you gained 50 new followers in April, it’s likely that your strategy worked. But if you lost 7 followers and only gained 2, it might be time to try a new posting strategy. Hint: Our posts about using social media effectively and using images on social media would be a good start.
Where Your Page Likes Happened is a tool that gives even more insight into how people liked the page. If Facebook suggested your page on someone’s profile and they liked it because of the suggestion, this chart will show you how many likes that generated. You can also see if someone visited your page, enjoyed what they saw, and then followed through and liked the page. And that’s always a good thing!