» 5 Types of Wedding Video Slideshows

How to create wedding video slideshows out of your photographyCreating videos to complement your wedding photography is a quick, inexpensive way to market your business, add value to your packages, and create anticipation during sales sessions. Animoto, our video partner, put together this list of wedding video slideshows that wedding photographers can easily create using our Video Builder tool.

Try out one of the video slideshows below to wow your clients!

Engagement video

An engagement video can impress clients during a sales session and also create anticipation for the wedding itself. Focusing on a couple’s personalities when building engagement videos creates a connection with clients and makes for some amazingly shareable content.

Save-the-date video

A save-the-date video is often a little shorter than an engagement sales video, and therefore more shareable on social media. However, if you have a shorter engagement video, it can easily sub in for a save-the-date.

Same-Day video

While a same-day video is a lot of work on a short timeline, it’s a great way to showcase your work during the wedding reception! All of the couples’ family and friends will be in attendance to see your work, and they’re more likely to pay attention there than they are to see it later.

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» Infographic: The Six Keys to Video Marketing Success

Hailed as the next big sales tool for small businesses, video marketing has had a huge impact on the digital world. And for good reason – statistics show that 73% of all U.S. adults are more likely to purchase a product or service after watching an online video.

Don’t let your wedding business fall behind! Use our infographic to learn the six keys to video marketing success from our video partner, Animoto, so your business can start creating and sharing more videos.

"Infographic: The Six Keys to Video Marketing Success "

» Video Marketing: The Six Keys to Success

Video Marketing WebinarWebinar recap!

Making professional videos for your business doesn’t have to be difficult or daunting. In this month’s one hour webinar for premium members, WeddingWire CMO Sonny Ganguly joined Animoto’s Partner Management Director, Jeff Kahsen, to share the importance of video marketing.

Jeff and Sonny shared why video marketing matters for your business, how to create a successful video, and the six keys to video marketing success.

Learn more about these six keys below, and watch the full webinar to get all the great video tips!

  1. Make it personal: Use video as a way for the audience to get to know your brand a bit. Don’t be afraid to show your personality! This will make the video more interesting and engaging, and create a positive brand impression for potential clients.
  2. Show, don’t tell: Don’t just tell them about your work, show them through great images! Shoot live video, add your favorite photos of your work and maybe include a testimonial to showcase your work visually.
  3. Less is more: The sweet spot for a video’s length is between 45 and 60 seconds. Interest for videos can drop off quickly, so anything beyond a minute may not be viewed in its entirety. Also aim to create an engaging first 10 seconds and work to keep the full video brief to get a lot of views.
  4. Add your logo: Make sure you brand your video by adding your business logo! A great place to do this is at the start and end of the video to make a lasting brand impression.
  5. Include music: Music is a great addition to your video. Whether it is soft background music or the focus of the audio, it helps to make the viewing experience pleasant and your video seem professional.
  6. Call to action: Don’t forget a call to action! Tell your viewers to take a step once the video ends. Whether that is to contact you, view your website or Storefront ,or even share something on social media, make sure you end with action!

Excited to take on video marketing? Get started creating unlimited, professional videos in minutes for your business with the WeddingWire Video Builder tool, powered by Animoto.

Did you know that all of our past webinars are available in our Education Center for premium Pros? Get great education about the topics that matter most to you, available any time!

» 3 Reasons Your Wedding Business Needs Video

	3 Reasons Your Wedding Business Needs VideoWhen we talk about the popularity of visual content, we’re often referring to images, graphics and infographics – but why not video?

A survey by our partner Animoto reveals that 73% of U.S. adults are more likely to make a purchase after watching an online video explaining a product or service. If you haven’t yet experienced the power of video marketing, now is the time to start!

Show off your personality

Video is so popular today because technology has made it so much easier (and cheaper!) to create a quick video clip. Social networks like Vine and Instagram make recording and uploading a video simple, and there are even some limited editing options. The success of these short videos has been largely seen by individuals with big personalities and stories to tell. Many brands are starting to pick up on this trend, though, and incorporating more personality into their video marketing strategy.

Whether you have the budget for a professional video or not, your brand can show off your personality through video. Make a personal connection with potential clients right away by combining the text you would use to describe your business with visual content and music. You can be in the video yourself, or you can let the footage do the talking for you. Here are some great brand personality video examples from Brad Jefferson, CEO of Animoto.

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» Is Video Content Important?

Is Video Content Important?As a member of the WeddingWire Customer Success team, I’m frequently asked whether or not video content is important. Do you really need photos and videos on your Storefront? Does anyone actually watch videos?

The short answer – Yes! In fact, the second largest search engine behind Google is YouTube. Video content is not only an important aspect of your online marketing, but it also plays an important role in search engine optimization (SEO) and can impact your search rankings.

Below are a few ways to integrate videos into your WeddingWire Storefront and other online marketing platforms:

1. Build a commercial with the Video Builder

Did you know that you have access to a tool that creates professional videos in your premium WeddingWire account? The Video Builder allows premium Pros to build video slideshows out of photos uploaded to your Storefront.

Pro Tip: Use the Video Builder tool to create a teaser video for your clients. Because you own the rights to any videos you make with this tool, you can email your videos to your clients or share on social media!

2. Embed professional videos from YouTube or Vimeo

If you already have videos on YouTube or Vimeo, consider embedding them on your WeddingWire Storefront. Potential clients will be able to view your videos right from your Storefront, and learn more about your business and the services you provide.

Pro Tip: You don’t need to embed all of your videos from your YouTube or Vimeo account. Instead, select one to three videos that best show off your business’ products or services to feature on your Storefront. Keep in mind you can swap these out for newer videos at any time!

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» Improve Your Brand Reach with Social Media, Video and SEO

Is your business looking for an easy yet effective way to engage with new potential clients? Grow your brand reach and make a big impression with social media, video and SEO improvement!

Our all-in-one business marketing solution (available in all premium member accounts) makes it easy to stay ahead with the latest marketing tools and technology.

Social Media:

Engaged couples are planning their weddings online and are actively searching, planning, and posting on their favorite social networks – including Facebook, Twitter, Pinterest and more.

Two keys to standing out and reaching these potential clients are to develop a strong social media marketing strategy with planned content, and to stay fresh and creative with your brand with a professional account brand presence.

  • Manage your social media accounts and schedule posts across Facebook, Twitter, & LinkedIn with a social media platform like Hootsuite. Easily monitor your performance to maximize your content’s impact and perfect your posting strategy.
  • Design a Facebook business page that stands out! Add a custom designed cover photo to catch your audience’s attention each time they visit.

Video:Improve Your Brand Reach with Video

Video is more popular than ever before. Online video users are expected to double to 1.5 billion in 2016. Don’t miss this opportunity to show off your talents to couples searching for their perfect Pros.

Turn your wedding and event photos into high-quality videos with the Video Builder! Simply choose your favorite photos, select a song, add your business details and create unlimited videos to showcase your work.

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» Instagram Launches Video!

Have you heard? Yesterday, Instagram, a favorite photo sharing app, launched an exciting update that has the tech world buzzing: the ability to share videos.

Now, when you take a photo on Instagram, you will see a movie camera icon. Tap the icon to enter video mode, and take up to 15 seconds of video to share with your followers. Additionally, you are able to chose from 13 filters to give the video the signature Instagram touch. You also have the ability to edit by screen, which is something top video sharing competitor, Vine, does not currently offer.

Check out this video from Instagram to show video sharing in action, and learn how to get started!

This update is one of a few recent big expansions and updates to the app, including the ability to add user tags, and a web presence beyond mobile and tablets. Instagram is owned by leading social media site Facebook, and this recent update is a huge step in taking over video sharing traffic from the app Vine, owned by competiting social site, Twitter.

What do you think? Will you be sharing videos on your account to show off your recent events, a peek inside your day, or favorite inspirations?

Be sure to follow WeddingWire on Instagram for daily wedding inspiration, updates and more!

» Introducing the New and Improved ProMotion Builder

WeddingWire is committed to developing new and innovative features to keep your business at the forefront of technology, and that’s why we are excited to provide you with the ability to create unlimited videos personalized for your business with the new and improved ProMotion Builder! Yes, that’s right—with the new updates, paying members have the ability to select from a variety of video types to create as many videos as you want!

The ProMotion Builder allows your business to easily build a high-quality video by selecting a video type, choosing a background theme, adding photos from your account, selecting a song from the music library, and adding information about your business. The ProMotion Builder then creates and renders the video in minutes, giving you a professional online, digital video to showcase your services.

The ProMotion Builder’s five types— commercial, events, holidays, real weddings, and seasons— allow you to show off your best work and the breadth of your services. Videos are a top technology tool for connecting with your audience, and can be easily shared with potential clients.

Video’s consumer impact is growing rapidly, so don’t let your business fall behind!

  • Video was noted as one of the top 5 small business trends for 2012
  • YouTube is the second most popular search engine in the world, after Google
  • According to Cisco, online video now makes up 50% of all consumer Internet traffic
  • Online video viewers will reach 169.3 million in 2012, and is growing fast

Get started with the newly enhanced ProMotion Builder today! Have questions? We are here to help.

» Lights, Camera, Action!

We are excited to share our new video for Wedding Pros that is now featured on our Vendor Homepage! Over the past few weeks, the WeddingWire team has been working with swell.tv to create this short video which details some of the main benefits and features of WeddingWire. We are very happy with the outcome and hope you like it too.


» Share More Than 140 Characters

The 140 character limit on Twitter sometimes may restrict you from completely expressing your thoughts. How do you get around that? Video.

There are many available apps and tools to help you share video through Twitter. When you need to verbally express your idea or commentary to fully get your point across, use one of these great options to do so:

1. Socialcam – shoot video with your smartphone and immediately upload it to multiple social networks including Facebook, Twitter, and Google +

2. Viddy – add special effects to 15 second videos and share them with friends

3. Screenr – record and share your computer screen to fully illustrate your point

4. Zocial.tv -view the most popular videos by category

Have you used video on Twitter for your company? Post your examples or tweet them to @WeddingWireEDU.

» HOW TO: Showcase Your Work with Video

Make it easy for potential clients to see your past work by uploading photos and video into your Portfolio. When a couple is searching for their vendor, they will compare a number of things, including examples of what you have done for others. By showcasing a variety of things you have done before, you will give a bride and/or groom a good idea of your range and style. Just another way to ensure they give you a call to book your for their big day!

Just follow these simple steps to add your own photos and videos:

1. Login to your account Storefront

2. Click on the Portfolio tab

3. Select either Photo Gallery or Video Gallery

4. Click the blue button to upload your media files

5. Remember to Save!

» Rated: Truly in Love

Do you often hear couples looking for a unique way to put their own spin and personal touch on their wedding? Adding creative options and ideas to your repertoire can help you attract more clients to your business.  Delack Media Group created a romantic movie trailer for Chicago couple Christen and Mike’s Save the Date – perfect to share with you on Valentine’s Day! We hope you all have a wonderful day with your special someone. Click image below to view the trailer and hopefully get a little inspiration.