» Social Networking Results Are In…

In today’s wired world, engaging in social media is a powerful way to help increase your brand awareness and reach potential clients.  Just take a look at the recent results of surveys conducted by Nielsen Online:

  • Over 67 percent of online users are engaging in “Member Communities”, which includes social networks and blogs, making it more popular than personal email.
  • Twitter continues as the fastest growing social networking site, growing in popularity as not only a means of communication between friends, but as an essential part of brand marketing.
  • While topping the charts for the number of unique visitors, Facebook also leads the way for stickiness, with the average user spending 3 hours and 16 minutes on the site. The average Twitter user sticks around for about 12 minutes.

Top 5 Social Networking Sites

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It is evident in these results that social networking has become an essential part of today’s online experience.  At WeddingWire, we are committed to educating and connecting you with numerous social networks in order to extend your reach to today’s wired brides.

» The Five C’s of Social Media

What is the foundation of social media? A simple question with multiple ways to respond, but I found a great post this morning that discusses the 5 C’s that make up the foundation of social media marketing.

  • Conversation: Go where the conversations are taking place – Facebook, Twitter, Myspace, YouTube, etc.  Establish accounts and create your identity.  Stay up-to-date with your accounts and participate often.  Really get to know your followers and audience so you can actively participate.
  • Community: Seize the opportunity to not only join and participate in conversations, but add your own value.  This is how you create a community, which you must work to maintain and earn the trust of your followers. A good site for community building (in addition to the ones mentioned above) is Ning.  Ning allows its users to create their own social websites and social networks. It’s a good place to create a form or community around your product, which in return can produce useful user feedback.

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» Do you Digg it?

Do you have a Digg account? If so, add me as a friend (megcolek) so I can follow what you Digg! If not, I highly recommend that you join (it’s free!).

Digg is a great place to discover and share content from around the Web, from the smallest blog entries to major news sources.  All articles are submitted and voted on by individuals like you!

With your account you can:

  • Submit and share content you create (press releases, blog entries, papers, etc.)
  • Search for the latest and top rated news, images, videos from a variety of industries
  • Share your opinion in the comments section
  • Personalize your Digg account
  • Follow what your friends are Digging

It’s also easy to Digg (i.e. submit) content.  Just locate and click the Digg icon ( Digg ) on the post or article you are reading and easily submit the link. You can find the Digg icon at the bottom of this post!

Become a member today!

Digg anything lately? Share in the comments section!

» You have no social media presence? 93% of Americans say you should

Well maybe not all Americans, but Cone Inc, a communications company, released the results of a survey they did of 1092 people earlier this month about their social media habits that I found on Search Engine Watch. The results of the survey indicate that 93% of the participants say that a company should have some sort of social media presence.  Additionally, 85% of the same group say that the same companies should be interacting with them on social media outlets.  Other findings include:

When asked about specific types of interactions, Americans believe:

  • Companies should use social networks to solve my problems (43%)
  • Companies should solicit feedback on their products and services (41%)
  • Companies should develop new ways for consumers to interact with their brand (37%)
  • Companies should market to consumers (25%)

It’s an interesting study that supports the common notion that social media should be a part of your overall marketing plan.  Whether it’s a Facebook Fan page, a Myspace profile, a Flickr profile, or a company blog, customers today have many places to visit on the web today so being where they are is going to be key to attracting new business.

What social media avenues are you using to reach today’s brides?  What has or hasn’t worked?  What are your barriers to using social media if you don’t already?