This post was written by Kathy DalPra. Kathy is the owner of Bride Appeal. She takes the overwhelm out of SEO, sales and website conversion so wedding businesses can turn more curious visitors into high paying clients. Kathy’s strategies began to develop during her time as bridalpreneur when she took a struggling website to the top of Google; gaining targeted traffic, press mentions and celebrity customers along the way. Today Kathy shares her methods with other event professionals at brideappeal.com.
SEO is hard enough without us getting in our own way.
But when your expertise is creating a fabulous wedding experience, not implementing SEO, it’s common to overlook basic techniques that you’re simply unaware of.
We don’t know what we don’t know until we know it, right?
That’s why I want to break down one simple SEO mistake you might be making that could be causing you to compete with yourself in search engines; and how you can correct it today.
Here’s the simple SEO mistake I often see wedding pros making: Not choosing a preferred domain. I’ll explain…
Beginner’s Tip: Your website domain is the root web address visitors use to access your website, such as https://myweddingbusiness.com.
When browsing the web, have you ever noticed that some websites display their domain name as https://myweddingbusiness.com and others display it with a “www” in front, such as https://www.myweddingbusiness.com?
While both of these versions lead to the same website, search engines view them as two distinct web addresses, unless you specify otherwise.
So why is that less than ideal for SEO?
Well, search engines assess every individual website domain uniquely when determining whether that site is worthy of high rankings in its search results pages for a given search phrase.
Since there is only so much room at the top, each of these website addresses is competing against each other to secure a listing at the top. Search engines have to compare every single website domain (and page) with each other to determine which ones deserve the highest rankings.
So if you have not established a preferred domain, then search engines may be viewing your www website address and your non-www website address as two totally separate domains that are both fighting for a spot in the search results pages.
Which means, you might actually be competing with yourself!
In addition, when you are not deliberate about choosing a preferred domain, any marketing you do for your non-www domain version may not count toward your www domain version because, again, search engines perceive them as two distinct properties.