What you would say about your wedding business if you met a couple in an elevator and found out they’re planning a wedding?
If you don’t have a quick, concise response, this blog post is for you! At colleges and universities across the country, advisors tell students that they need an “elevator pitch”– a short and compelling summary of what they’re majoring in, what they want in a career, and their past experience. The idea is for the job seeker to sell themselves in approximately a minute.
This is a great practice for Pros to pick up as well, because as a wedding vendor, you are constantly job-seeking: each potential client is a potential job and potential income. The elevator pitch can also be pitched anywhere – trade shows, networking events, or meeting someone in the checkout line at the grocery store! So what should your business’ elevator pitch contain? There are three key elements: basic business information, the vision and values of your business, and what sets you apart from other vendors.
Basic business information
Whether you’re actually having a conversation in an elevator or you’re writing a brief description of your business for your website, it’s important to cover the basics. Where is your business located? Which local markets or regions do you serve? What services do you offer? These are all vital pieces of information that couples must know before even considering your business.
Vision and values
This part of your elevator pitch is a bit more difficult than rattling off your basic information. You likely joined the wedding industry because you’re passionate about weddings and your craft, so hone in on why you feel that passion and articulate it! Explain why weddings mean so much to you, and why your product or service is so important to their big day.
It’s officially engagement season, which means couples are about to start the process of wedding planning. In their searches for the perfect venue, caterer, band, DJ and all wedding Pros, your business is fighting for attention among your competitors. WeddingWire Pros already get a variety of tools and strategies within their upgraded accounts to help get noticed, but it can still be tough for some businesses to stand out from the crowd.
In addition to updating your WeddingWire Storefront with new photos, videos and reviews, you should consider updating your business’s brand message. Begin by re-reading your About Us section and/or company mission and values. Ask if this section portrays your company in a way that you want couples to perceive your business and services? Does it provide enough information without being overwhelming?
Below are our Pro tips for updating your brand’s message in time for engagement season!
Take inventory of your messaging
When deciding to update your brand messaging, first take inventory of all the places your brand lives. The way you describe your business is on your website, Storefront, brochures and rate sheets, social media properties and any other place on which you have a presence. Any changes you make should be made across all of these places to ensure that your messaging is consistent. A person who finds your website should have the same understanding of your business as a person who finds you from a flyer posted on the local community board.
Set a focus for your messaging
The biggest mistake businesses make is trying to be everything to everyone. You can only be one thing in the mind of a customer. You might offer many different services that cater to different audiences, but you need to pick one way to describe the things you do and how you do them or you run the risk of confusing your potential clients. Your brand message needs to make a big enough impression on people that they remember you for that specific purpose.