With more and more brands creating a presence on social media, more and more content is being consumed. Forrest reports that content volume is growing at a rate of 200% annually, which means it’s becoming critical that your business stand out. One of the biggest trends in social media for 2015 and beyond is the increase in visual content – images and graphics.
In fact, we recently redesigned the look and feel of WeddingWire Storefronts to bring more attention to photos of your work, and we’ve seen that visitors who click the new Storefront photo carousel view an average of 22 photos per session. Images can have a big impact on your business, no matter which channel couples are using!
If you’re not sold on the power of images on social media, check out these statistics to convince you to start incorporating more images in your posts on some of the top social networks:
- Facebook: In a study of the top 10% of posts by over 30,000 Facebook pages, posts with photos accounted for 87% of total interactions. Photos are more shareable and users can recall visual content longer than text. Creating photo albums of your work is a great start, but you should also include those photos in your posts whenever appropriate.
- Twitter: Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets. Tweets are such quick, disposable posts that an image in your tweet can help it stand out from the rest of the tweets with just text and links. Think about how your business can tweet more photos, or attach more images to your links on Twitter.
- Google+: According to Quick Sprout, Google+ images receive 9.4% more +1s than regular text posts, and animated GIFs receive 39% more +1s than regular text posts. With Google+ it’s important to still add links to your posts, but big, eye-catching graphics will definitely stand out more among the rest in your circles.
- Pinterest: OK, so Pinterest is all images – but there’s a method to the madness! Curalate has an entire infographic on the topic of Pinterest images, but here are some of the most important points for your business:
- Vertical images with an aspect ratio between 2:3 and 4:5 get 60% more repins than very tall images
- Brand images without faces receive 23% more repins than images with faces
- Images with multiple dominant colors have 3.25 times more repins than single dominant color images
Using more images on your social networks will help you build engagement with your current followers and help you acquire new followers. The more people engage with your content, the more likely your business is to show up in other users’ news feeds and streams. Start focusing on boosting engagement with more images today and your business could see more likes, retweets, repins, clicks and more!
Creating a brand in the wedding industry can be difficult – there’s a lot to consider! Your business needs a logo, consistent messaging, pricing details and more just to create a Storefront or website. Though it’s very easy to purchase stock photos to help boost the imagery on your website, it’s a best practice to feature photos of your own work to show off your expertise!
Before you reach for that cell phone camera, though, consider getting some high-quality images. Featuring high-resolution, professional photos that showcase your business is an important way to make your Storefront and website more appealing to visitors. According to Air BnB’s own research, listings with professional photos are booked 2.5 times more frequently than those without.
Not only are photos important for couples searching for their Pros, they’re also important for real wedding submissions. Any type of wedding professional can be featured in WeddingWire publications or on Project Wedding, but we do require at least 75 high-quality images for each submission. Our Editorial team will also seek out Pros on WeddingWire whenever they need to provide examples for our consumer audience, and having a lot of professional photos on your Storefront will help your wedding business stand out.
Unless you are a photographer, we know that high-resolution photos are hard to come by for many wedding and events professionals. Here are a few steps you can take now to start collecting more professional photos of your work:
- Make it a point to meet the photographer at each wedding or event you do. Whether you meet with the photographer beforehand or at the event, be sure to chat and exchange business cards. This will open the door to requesting photos from the event that you can use to promote your own business.
- Keep track of the photographers you work with over time. This will make it easier to reach out after the event for photos, plus it’ll help you build relationships in your local market. You might find that you work with some photographers more than others, which can be a great opportunity for referrals.
Any and all content on your website and blog can help to enhance your SEO. Google and other search engines can index your images to make them available in organic search as well. Keep these things in mind as you update your images on the web:
Stay on topic. When selecting an image, make sure it relates to the content on the webpage. Often images will catch someone’s eye before the content, so make sure it corresponds to the text on the page. If they are interested in the image, then they might stop to read more.
What’s in a name? Pick a related keyword as the name of your file. This will help with how images are ranked in search results. Rather than “pic1” or “logo” try something like “wedding dress” or something you would expect someone to type into the search bar.
Use Alt Text. If an image does not immediately download, you can specify the text that will appear in its place. This Alt Text also helps search engines know what the image is about. Using descriptive text and keywords here can also help your ranking.
Size matters. Try to follow the goldilocks rule here, not too big and not too small. Usually a larger image will perform better however you want to make sure it doesn’t take up the entire page and you balance images with text. A good rule of thumb is to have a larger image above the fold aligned to the left or right of your text.
By following these quick tips you can help convey your message using images and boost your search results. Just remember to use your keywords! For more ideas and information, click here.
So you have all these great images uploaded to your WeddingWire Storefront, why not show them off? All tagged vendor images are published to the Ideas section for brides to see! Brides currently have the ability to search the Ideas section images, save their favorite images to their binder, and will soon also have more ways to integrate your images into their planning experience! And since your business name is linked to all your tagged images, this serves as another way to reach our community of brides.
Log-in to your WeddingWire account today and start tagging your images!
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