» What’s Next in Social Media: March 2014

What's Next in Social Media

Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!

Here’s what you need to know about what’s next in social media from March 2014:

What’s Next in Social Media: March 2014Facebook Redesigns…Again

Starting the week of March 10, Facebook began rolling out a “streamlined” look for Business Pages on desktop. The new look will be easier for people to find information they really want as well as help Page admins access tools faster. The new redesign features an updated timeline layout, a new “This Week” feature that provides a snapshot of your Page’s activities for the week and easier ability to benchmark with Pages to Watch. Page admins have already reported seeing the option to switch or join the waitlist.

See the new layout on Facebook >

Pinterest’s New Gifts Feed

Good news for those wedding and event professionals who provide goods: Pinterest has announced that it’s introducing a new feed specifically for Product Pins, meaning that they’re tied directly to the retailer and you’re able to purchase them directly. While much of Pinterest is used purely for inspiration, this feed will only show items which can actually be bought (and are up-to-date). This feed will also include a price filter, making it function more like a retail site than a social network.

Read more on the Pinterest blog >

Twitter Gets Faster Video Playback

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» What’s Next in Social Media: February 2014

What's Next in Social Media

Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!

Here’s what you need to know about what’s next in social media from February 2014:

Facebook Shows Who Posts

If you have multiple users on your business’ Facebook page, you’re now in luck – Facebook’s new feature allows page admins to see which admin wrote posts! It’s easier than ever to know who has been participating the most, who posted last and other benefits depending on how your business uses your page. Don’t worry though; this feature is only visible to other admins, so none of your fans and followers will be able to see the individual admins.

Read more on AllFacebook >What's Next in Social Media: February 2014

Twitter Adds Ads to Search

Twitter will soon be taking a page out of Google’s book by including Promoted Accounts, a form of Twitter advertising, in Twitter search results. Recent research by the network indicates that users are 72% more likely to make a purchase from a brand they follow, and this new feature will attempt to foster those relationships with brands while users are searching on a topic.

Find out more from Fast Company >

Pinterest’s New Chrome Extension

Pinterest has updated its “Pin It” button for Chrome users. When the extension is enabled in Chrome, users can hover over an image and the “Pin It” button will appear, where you can save it to your Pinterest boards in a matter of a few clicks. Notably, this new function will also include the image’s URL in the description, which makes it easier to see where the image originally came from!

Learn more on The Next Web >

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» What’s Next in Social Media: January 2014

What's Next in Social Media

Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!

Here’s what you need to know for social media news and updates from January 2014:

Facebook's new Trending featureFacebook’s “Trending” topics

Facebook recently launched its new Trending feature, which displays a personalized list of popular topics. Its gradual rollout has begun in the U.S., Canada, Great Britain, India and Australia, so you may see this new feature appear in your account soon!

Trending stories are based on a variety of factors, including your interests on Facebook and how much your friends are interacting with the story. This new feature goes hand-in-hand with Facebook’s launch of hashtags, allowing Facebook users to consume new and content in a similar way to Twitter’s feed.

Since the Trending feature consolidates topics which users are talking about and clicking on, it’s easier for businesses to hop in and discuss trending topics that may be related to their industries. Be sure to keep an eye on the top right corner of your News Feed to see what your network is talking about!

Read more from InformationWeek >

Twitter’s new design

Twitter’s desktop design is now in line with its mobile versions for iOS and Android – a more refreshed design with in-line compose function and simple navigation bar.

Twitter had been testing several versions of a new design for the past few months, with this new design clearly being the winner. The left-side profile box and other information with the compose function are aimed at converting Twitter readers into more active tweets by eliminating the pop-up compose function. Now, users can read and tweet at the same time.

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» What’s Next in Social Media: November 2013

What's Next in Social Media

What’s Next in Social Media: November 2013Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next!

Here’s what’s next in social media for November 2013!

Facebook Updates Chat

Facebook has been testing a new feature in its messaging that allows users to see which friends are using a mobile device to access Facebook or if they are using it via desktop. Before this feature, Facebook users who were not using desktop could use Facebook messenger but were shown to be offline, or they were shown to be completely offline even when accessing through the app.

Users chatting via Facebook can currently see that the other user is on a mobile device from within the message, whereas the new feature will allow users to know which device their recipient is using beforehand, allowing them to make more informed decisions in their messages such as sending shorter chats or choosing to wait until the recipient is on a desktop.

Continue reading on TechCrunch >

Custom Twitter Timelines

If you’re sick of searching through a constant stream of tweets to find something relevant, Twitter’s custom timelines are for you! Users can use Twitter’s Tweetdeck to create your own timelines around particular events or topics.

Twitter had dipped into this territory previously with Twitter Lists, but the new timelines differ in that they are completely embeddable. For those who would like to embed a Twitter stream based on a specific topic in real-time, this new function makes it possible.

Learn more on Mashable >

Pinterest’s New Place Pins

Last week, Pinterest introduced its newest feature, Place Pins. Place Pins allow users to geo-tag photos they pin, which means that they can be added to a map. Addresses and phone numbers are also optional so that users can easily get directions to the places they’re pinning.

Pinterest Place Pins use Foursquare locations to link up the address/phone number with the name of the location. With the introduction of this new feature, users are also invited to create boards with other users to plan trips or activities. Additionally, this new feature should save avid Pinterest users time when searching for answers about where an image came from.

Read more from Pinterest >

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» What’s Next in Social Media: October 2013

What's Next in Social Media

Social media is constantly changing, so it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next!

Here’s what you need to know for social media news and updates from October 2013!

Facebook Custom Audiences are Coming

Facebook’s newest ad product, Custom Audiences, allows marketers to import their own contact lists for targeting. The product is being rolled out to a limited number of U.S. advertisers over the next few weeks, with all advertisers having the import capabilities by the end of November.

Businesses can easily upload customer information such as email addresses or phone numbers and target users with ads for their business’s website, Facebook page or mobile app. The ability to use MailChimp lists with Custom Audiences will also be available for the first time.

Read more details on Inside Facebook >

What's Next in Social Media: October 2013Instagram’s Sneak Peek

Last month, we shared with you Instagram’s plans to add advertisements. This month, Instagram has released a sneak peek of what ads on Instagram will look like. Ads will be in the same format as photo posts on the social network, but you’ll know the photo or video is an ad when you see the “Sponsored” label in the top right corner of the image.

In addition to a look at the format of advertisements, Instagram also explained that you can hide an ad by tapping the “…” below the ad. This functionality takes a page out of the Facebook playbook, allowing users to have more control over the ads that appear in their accounts. The network is first testing these ads with a handful of brands that are already popular on Instagram.

Read more from CNN >

LinkedIn Gets Mobile Makeover

Based on mobile usage statistics, LinkedIn has decided that its future lies in reaching users beyond their desktops on mobile devices. The professional network is releasing five different apps that will cater to the varied needs of LinkedIn’s 200+ million users.

The first app, the main LinkedIn app, will be an extension of the experience on a desktop, with mobile-specific features such as the ability to press a button to instantly apply for a job. The other LinkedIn apps include a contacts app directed at sales people who need easy access to their contact lists; Pulse, a news aggregation app that combines LinkedIn news with news from other outlets; Recruiter, an app that addresses the needs of LinkedIn’s recruiters; and Intro, an add-on that routes a user’s email through LinkedIn servers to gather information about the sender from their LinkedIn profile.

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» The Inside Scoop on #Hashtags

With the recent launch of #Hashtags on Facebook, questions have started to arise such as, “What are hashtags?” and “Why should we use them on Facebook?” from Facebook users, and Pros like you!

Let’s get started with some #hashtag basics!

What’s a Hashtag?

A hashtag is word or phrase prefixed with the symbol ‘#.’  By adding a # before a certain word or phrase, makes this phrase a click-able link in your status update on Facebook, tweet on Twitter, or post on Google+.

According to Facebook, by having #hashtags in a posted status, Facebook users will be able to connect with others who are talking about the same thing, just by clicking on the hashtag. A popular hashtag may be “#wedding” or a big topic in the news, or event industry. This is an example of yet another way that Facebook is improving the future of personalized search, along with the recent Graph Search announcement!

Here are some Pro tips to remember when using #hashtags in your next Facebook status:

  • Make them short for relevancy and optimized for search-ability, such as #marketing or #weddings
  • Stay away from long phrases such as #SpringWeddingsAreTheBest, very few people will be searching for such a long and specific hashtag
  • Consider sharing the Facebook URL for a hashtag so that followers can join you in the conversation
  • Hashtags are a great way to market and events, services or products so consider using them when announcing your attendance at an upcoming bridal show or networking event
  • Make sure your hashtags are words people would actually search for so you get found
  • A hashtag can be used anywhere in a sentence, not just at the beginning or end
  • Don’t overload your status with too many hashtags, one or two is best
  • Use only relevant #Hastags, if the hashtag does not fit it will not make sense to your audience

To learn more about the recent addition of Facebook #Hashtags, check out our post on the topic! #HappyHashtagging!

» Follow WeddingWire EDU on Google+!

Last week, a recent study by UK market research firm Trendstream found that Google+ has the second most active users on the web, only trumped by Facebook. Many people were surprised that this social network site passed YouTube and Twitter, but Google+ now boasts 342 million active users. If you haven’t already created an account for your business, get started today – and don’t miss out creating a presence on this social network!

We are excited to announce that WeddingWireEDU now has a Google+ Profile. Be sure to add us to your Circles in order to stay on top of the latest small business news, tech trends, top tools and more to Power Your Business!

Still not sold on Google+? While this network has been a bit slow to catch on for engagement level in comparison to sites such as Twitter and Pinterest, Google has promised that Google+ profiles will factor more in search rankings over time. What does this mean? Creating an active presence and building content on this site now can lead to positive Search Engine Optimization (SEO) impact in the future. With Social Search a growing tech trend, more and more people are beginning to take note of Google+, create and fill out their profiles, and share posts directing to blog, website and industry related content.

Add WeddingWireEDU to your Circles today – and give us a shout! Share your questions, your latest inspiration, or any interesting articles you have recently read. We would love to hear from you!

Questions about Google+ or getting started? Check out this post!

» Google+ Tips to Effectively Use Circles

Google+ now has 135 million active users (and over 400 million registered users), and is a continuously growing social media site. However, many people and businesses do not know how to effectively post and share on Google+.

Previously, we covered the key features on Google+ for your business, but wanted to explore in more depth Google+’s tips to effectively be active on this network through Circles. Circles are the people and businesses that you connect with. From friends, to co-workers, to clients and business contacts, you can customize your circles for the different elements of your world, and share different information with each group.

As you are building your Google+ account and circles, be sure to follow WeddingWireEDU!

Google+ Circle Tips:

Find Friends: Connect an email account to find everyone in your address book who are already using Google+ and if you’re looking for someone in particular, you can search for them by name.

Create Circles: Create Circles that apply to different aspects of your life and job, based on the content you would share with these groups. For example, create simple “Family,” “Co-workers,” “Clients,” and “Industry Experts” circles where you can follow different people and businesses that apply to each, and post and share with specific groups. When posting, you can make your posts public and share with all your contacts, or you can opt to select certain circles, and your post will only be visible to those in the circles you select.

Tagging: You can tag friends or businesses in a Google+ post by simply adding the “@” or “+” before their username. So, if you wanted to mention WeddingWireEDU in a status or share a blog post from our blog, you would type either “@WeddingWireEDU” or “+WeddingWireEDU” and it would be linked through a tag.

Comment: Join in on a conversation on Google+ by commenting on a status post. Simply select the “Add a comment” box at the bottom of the post, and share your thoughts! Your comment will be visible to all those who can already see the post. This is a great way to reach new contacts and grow your followers and circles. You are able to edit or delete any comments made, if you so choose.

To learn more about Google+ Circles including how to videos, check out this overview from Google. Don’t have a Google+ account? Sign up today!