Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!
Here’s what you need to know about what’s next in social media from May 2015:
Twitter and Google make tweets searchable
Twitter has teamed up with Google to allow tweets to be surfaced within search results. Before this collaboration between Twitter and Google, the only way to search for a Twitter username or specific tweet or hashtag was to search internally on Twitter. Now, for example, searching “WeddingWire twitter account” on Google will pull up results that include WeddingWire’s handle, WeddingWireEDU’s handle, and WeddingWire Support’s handle. This update will go into effect the week of May 26 in the U.S. and will apply to both mobile and desktop Google searches.
Facebook releases Instant Articles
Earlier this month, Facebook announced its release of a new product for publishers: Instant Articles. Like LinkedIn’s Pulse, Instant Articles gives publishers the opportunity to create and publish long-form articles to share directly on the social network. Instant Articles provides a great alternative for those businesses who do not have a website or blog but have content to provide for potential customers and other industry experts. The articles are interactive and mobile-friendly.
Pinterest introduces Cinematic Pins
Pinterest is implementing the use of Cinematic Pins, which are animated ads that show up on users’ feeds. The preview ad released by Pinterest is similar to a .gif because it doesn’t contain audio, and it only moves when the user is scrolling down. In addition to the rest of the Pinterest Advertising suite (including Promoted Pins), the network also plans to add new forms of audience targeting. These new products are being rolled out with a few brand partners to start before becoming available to all brands.