Email is a marketing channel that large businesses and small businesses alike use an average of 50 times per day. It’s the most common form of business communication, used to connect directly with future, current, or past clients all day long to relay certain messages. However, we often spend more time worrying about what we say in the body of the email, and give little thought to how we sign off at the end.
The truth is, your email signature is equally as important, as it’s the last bit of information you leave with a client. It’s the part of the virtual connection where you tell your client how best to reach you and what the next step should be. If you haven’t put much thought into your email signature up till now, fear not! It’s never too late to start using these tips to create an informative, professional, and catchy email signature:
- Simplicity and consistency. The key to successful branding is consistency and simplicity. When it comes to your email signature, this holds true. So while we know it’s tempting to choose a different color for every email signature you write, consider this tip to stay professional. Color can be a great way to highlight your contact information, but you don’t want to go overboard by using crazy colors or wacky fonts. If you do choose to incorporate color, stick to one or two that match your business’s logo (or have some relevancy to your brand).
- Create a hierarchy. Odds are, you have more than one phone number or email address that you’re currently using. Instead of including all of that information at the end your emails, only use the best ways to reach you. Direct your clients to the best number at the top, to next best, and so on. You don’t need to include your email address (unless you also sometimes use a different email) because that ultimately wastes space.
- Use icons. Include social media icons that link your email signature to other accounts, such as Facebook, Instagram, LinkedIn, etc. Doing so will increase visits to those pages by making them easier to access and follow, plus potential clients can get a feel for who you are as an individual and as a professional. However, be cautious about which accounts you link to – for instance, if you haven’t uploaded to your business’s Instagram in several months, don’t include it in your signature. You should only include the networks you update the most so you don’t look outdated!
- Leave some room. You want your email signature to be legible and organized since it includes a lot of important information. Make sure you leave enough space in between lines and numbers so the words don’t clump together and look messy.
- Show your free time. Allow people to access your calendar within your signature to book a time to speak with you. This will not only keep you organized, but will make the process of acquiring new clients seamless on both ends! Customers will love how easy it is to see your availability right from your email. Free tools like Calendly integrate with your calendars so appointments that your prospects book will show up with all your other important meetings.
- Be mobile-friendly. The world operates almost entirely on-the-go, so your emails—including your signature at the end—have to look just as good from a mobile device as they do on a desktop. Try a couple practice tests before sending any emails to prospective clients.
- Include a CTA. Include a call to action at the end of your email signature that keeps your clients interested. However, be careful not to make it sound too “pitchy,” or self-promoting. A good tip is to include a link to your blog or LinkedIn, where people can go to learn more about you and your business.
Understanding just how important email signatures are as a marketing tool will take your business emails to the next level. By using these tips, you can increase leads and grow your brand with each email you send!
Editor’s note: This article was originally published in July 2016 and has been updated for freshness and accuracy.