In the past, weddings were traditionally expected to take place in a couple’s hometown. Nowadays, couples often meet and live in different cities from their hometown, or they have the resources to travel to a chosen destination for their big day. From a sandy beach in another country, to a gorgeous garden several hours from their city of residence, couples are choosing destinations to reflect their personalities with the surrounding scenery of their dreams.
15% of weddings are destination weddings, but a “destination” wedding doesn’t necessarily mean that the celebration is taking place on a faraway island. In fact, a “destination” wedding is considered anything more than 50 miles from the couple’s home. With this in mind, you may have already been a part of a destination wedding and you didn’t even know it!
This recent WedInsights fact sheet gives a glimpse of industry data surrounding destination weddings to get you thinking about opportunities with destination weddings. Our favorite takeaways include:
- The average number of wedding professionals booked for a destination wedding is 9
- When deciding on a venue for a destination wedding, 89% of couples say that price is the biggest factor with location being a close second at 87%
- 50% of couples planning a destination wedding decide to do so for a truly unique experience
Planning a destination wedding comes with its own set of challenges (on top of an already complicated process!), which is why it is important for wedding professionals to understand the motivations and needs of a couple planning this type of wedding in order to better serve them.
For more insights on Destination Weddings read our full Destination Wedding Guide.