When your work culture is efficient and sustainable, your industry peers, clients and prospects tend to see you differently. It is inviting to top talent and intriguing to those who want to know the secret of your success – attention for all the right reasons. A strong, efficient work culture paired with a desirable and quality product or services is a recipe for great achievement.
What should your culture include?
Begin by examining your values. How do you want others to perceive your business? What sets you apart from your competition? When someone sees your logo or hears your business name, what is the first thing you hope comes to mind?
Choose an atmosphere that both reflects where you and your employees want to work, and the kind of business your prospective clients want to work with. Are you the formal, business-like entity that values strict deadlines or are you more playful and laidback? While you are free to define your work culture any way you want, there is a consequence of becoming discordant with your base clientele. Consider their needs and perceptions before you adopt anything too wildly out of character.
Creating a work culture is not a one-off event. You need to nurture your employees, hear their input and resolve their concerns. At Fantasy Sound, we hold an annual retreat to get out of the office, brush off the cobwebs and bring in fresh air and perspective. During these retreats, we hold honest conversations about what is working and what needs improvement. Everyone’s voice is heard.
Throughout the year, we also check in with our team to confirm we are staying on track. The effort to sustain a great work culture is worth the outcome for the business and staff alike.
Efficiency promotes satisfaction
You can have the coolest company culture around, but failure to provide efficient, reliable services will kill even the hippest businesses fast. Take steps to make your company culture is one that prizes productivity and efficiency.
Manage time wisely. We employ time mapping across all of Fantasy Sound, making firm appointments with ourselves to ensure that everything we need to do gets done, and done well. This ensures a high-quality customer experience and great reviews, which in turn feeds employee spirit.
We also seek out technology that resolves issues that would otherwise become pain points. The keys to successfully employing technology to boost productivity are to carefully weigh your options, choose the best products for your needs, and to provide training and support for your staff to make adoption go smoothly.
Managing time and using technology contribute to our ability to serve our internal and external clients and maintain a productive work environment. An efficient team is a happy team.
It is almost impossible to overstate the impact that atmosphere and employee engagement has on the success of a business. The key to achieving this level of employee satisfaction and performance is creating an efficient and sustainable work culture.
Kevin Dennis is the editor of WeddingIQ and the owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the past president for Silicon Valley NACE, and national vice president for WIPA.