This post was written by Christopher Lin. Chris is the co-founder of Lin and Jirsa, an award-winning Los Angeles wedding photography and cinematography studio founded in 2006. Chris has used his marketing, SEO and business expertise to help build Lin and Jirsa into a company that shoots over 300 weddings annually serviced by over 30 talented creatives. Along the way, Chris and his two business partners also created SLR Lounge, where an international team of writers and photographers share their education with the community.
Pinterest and weddings are a perfect marriage; brides and grooms need a place to gather and share ideas and Pinterest provides that perfect, pretty, organized platform.
But as wedding professionals, I’m sure I don’t have to tell you that. Whether you’re a photographer, florist, planner, or any other wedding vendor, you’ve probably all had clients send you links, saying, “I want something that looks like this,” with a link to a board they created. So how do you take advantage of this situation to drive traffic to your website? For our photography studio, Lin and Jirsa, we receive around 12% of our traffic from Pinterest, as you can see in the screenshot of our Google Analytics below:
Here are the 4 simple steps to getting more traffic from Pinterest (modified from our book, Photography SEO and Web Marketing):
Step 1: Upload Images to Your Blog or Website
Pinterest can drive a ton of traffic to your site because the images on Pinterest are linked directly to the site from which it is originally pinned. So, the first step is to upload images featuring your work on to your blog or website. Do not upload images directly to Pinterest, because then you lose the link value.
Step 2: Add The Ability to “Pin” Directly On Your Website
If your website is on WordPress, there are plugins like Pinterest Pin It Button. If you’re on Squarespace, follow these instructions here. Every content management system should have an easy solution. If you can’t figure it out, hire an expert – this is an investment worth making. Continue reading