Photo by Vanessa Joy
We all get burnt out every once in a while. Sometimes the rut passes, but occasionally these ruts are trying to tell us something about the bigger picture. And a little fatigue can turn into a downward spiral if you’re not careful.
If this sounds all too familiar, keep reading for the three signs that might indicate these ruts are trying to tell you something.
You’re not getting any new work
This can be an indicator of a number of things, but could be because 1 – you’re not marketing your business well or 2 – your clients aren’t happy.
I admit marketing in the wedding industry can be tricky and ever-changing. There are a myriad of ways to market your business, and what works for your competitors might not work for you. Finding a marketing plan that works for you does involve some trial and error, and sometimes being in a rut is the perfect time to try something new.
If you think the problem is that your clients aren’t happy and aren’t referring you new work, check your WeddingWire reviews. They can be a great barometer to help you understand if you’re meeting your clients’ expectations. Also, don’t forget to take the time to respond to the clients that took the time to write you a review. Couples love to see that you care!
You don’t have work-life balance
I imagine that you didn’t decide to be a part of the wedding world to work non-stop, miss out on your kid’s soccer games and never spend time with your spouse. During wedding season I know as well as you do that things can get hectic. However, if you’re finding yourself constantly drowning in work and not getting to do the things that you want to do, it’s definitely time for a wake-up call.
You should be running your business, not letting your business run you.
If this is you, it’s time to get some help. Like literal help – an intern or employee. I know for some that might be an expense you don’t feel ready to take on. Even if you can’t afford it now, you can start planning how you will afford it in the near future. Figure out what outsourcing something will cost per job and then raise your prices by that much.
Can’t figure out what to outsource? You should outsource things that fall into one of five categories:
What you hate doing
What you’re not good at
What slows you down
Anything that you personally don’t need to do
What you can pay minimum/fair wage for
You don’t love what you do
This one is a biggie because it can be pretty damaging to the quality of your work as well as your life. You should never, ever hate what you do in life. It’s 2019 and the world is full of opportunities outside of the regular 9-5 job.
That being said, you may feel like you never want to see another wedding again because you’re overworked, or you’ve had a few too many difficult clients. It could be any number of things, but if that feeling has been lingering for quite some time, then you need to figure out why you hate it. Identify what you specifically hate to do and use that to start a list of things that you need to change. Then, take that list and read back to the number one thing I told you to outsource. Start doing more of what you love!
If you’ve found some parts of your business you’d like to change, don’t forget about them and click away. Take time to think about what you’ll change and then find someone that you can be accountable to really do it. Sharing your plans aloud makes them more real and will motivate you to follow through. Turn burnout into a positive and 2019 will be yours!
Vanessa Joy has been an influential photographer in the wedding community for a decade. Starting her photographic journey in 1998, she has since earned 5 college degrees, and has spoken at almost every major convention and platform in the industry such as CreativeLIVE, Wedding MBA, WPPI, ShutterFest, Imaging USA, WeddingWire World, and Mobile Beat. Recognized for her talent and more so her business sense, her clients love working with her and industry peers love to learn from her generous, informative and open-book style of teaching. Check out more of her resources at www.BreatheYourPassion.com