» Where Has My Facebook Engagement Gone?

Pro to Pro Insights

Ariane Fisher

Ariane Fisher is the Co-founder of Storymix Media. Their WeddingMix product is a fun and easy way to crowdsource photos and videos from guests to create an edited wedding video. Ariane is an Apple Certified Professional Video Editor and has been published in Forbes, Crain’s Chicago Business, WeddingMBA, and Rangefinder Online. She has been featured on the ABC evening news in Chicago and is a regular contributor to the Huffington Post.

The writing was on the wall 2 years ago when Facebook debuted newsfeed ads. As businesses began to pay for placement in the newsfeed, it was inevitable that organic reach (unpaid posts) would plummet. And without organic reach, engagement plummeted as well. Bye, bye, free Facebook.

Yes and no. By staying on top of the latest updates, you can continue to enjoy great engagement with your existing and potential clients.

In this article, you’ll learn what type of posts are actually shown to your fans, how to get the content for your posts and how to actually post them.

What is organic reach and engagement?

Organic reach is how many of your fans actually see your posts without you paying for it. If you have 1000 fans that you worked hard to gain, prior to newsfeed ads, Facebook may have shown your posts to 250 of them – for free. Now you can pay $5 – $30 to reach that many of your fans.

Engagement is any interaction between your fans and your post – like, comment or share. It’s what tells you that your fans are alive and paying attention to you.

What posts will Facebook show to my fans?

Facebook uses a mathematical algorithm to decide which posts they will show the most. Facebook’s latest algorithm changes favor something near and dear to my heart – video.

As you can see from the photo below, they are showing posts with video more than the others.

Where Has My Facebook Engagement Gone?

The important thing to notice is the engagement. The more your fans like, share, comment on your posts, the more Facebook shows other posts, like status updates, links and photos. In the case of video posts, they also consider if the fans watched a video for more than a few seconds in determining engagement.  Continue reading