» What’s Next in Social Media: September 2014

What's Next in Social Media

Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!

Here’s what you need to know about what’s next in social media from September 2014:

Facebook enforcing “real name” policy

While Facebook’s name policy is not new, the social network has made headlines this month as it began enforcing the policy. Facebook’s policy maintains that it requires “everyone to provide their real names, so you always know who you’re connecting with.” This policy affects personal, individual Facebook profiles, not business pages – but if you have yet to create a real business page for your business, now’s the time to make the switch!

Read more on the Guardian >>

Twitter unveils Twitter unveils “Buy” button

Twitter took its first steps towards fully integrated e-commerce this month with the “Buy” button. While the process is still early and the button is only available for test partners, this new feature allows retailers to monetize their Twitter followers by allowing them to buy while on Twitter. This is especially easy for mobile users to purchase through their smartphone with fewer steps.

Find out more on Twitter’s blog >>

Pinterest to launch conversion tracking

Great news for Pros looking to advertise on Pinterest: the network is releasing new advertising products that will help grow your Pinterest following and help you track conversions! Promoted Pins have been an advertising product for a while, but Pinterest is getting serious with its tracking abilities to help you determine ROI and give you insight into your audience.

Learn more from TechCrunch >>

Have you tried Instagram’s Hyperlapse app?

If your business is looking for some more post types for your Instagram account, give Instagram’s new Hyperlapse app a try. The app allows users to create time-lapse videos that are easy to make and more functional because the app features built-in stabilization technology that helps the videos maintain a higher quality.

Continue reading on Tech Times >>

Key Takeaways

  • Social businesses want to know you better. Whether through Facebook’s real name enforcement, Twitter’s “Buy” button or Pinterest’s conversion tracking, businesses who use social media are looking to gain more insights and use consumer data in more direct ways. These changes to each social network reveals a shift towards businesses knowing who you really are and how you interact with their brands. Though it’s a bit creepy to think about, use this towards your advantage as a business to learn as much as you can about your audience.
  • Social networks are shortening the gap from social interaction to purchase. Historically, businesses have not seen value in many of the major social networks because they take users off your website or Storefront. With social networks offering more value and insights about each of your followers and their online behavior, they’re offering more value for your business. If you don’t have a Facebook page or a Pinterest account for your business, they’re definitely worth looking into now!