Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!
Here’s what you need to know about what’s next in social media from January 2015:
Facebook’s Place Tips
In late January, Facebook unveiled a location-based recommendation feature called Place Tips. When Facebook users with enabled GPS/wi-fi settings are close to a location that Facebook believes they would like, they’ll receive a notification in their News Feeds. The notification itself directs users to access reviews, photos and posts from friends who have visited the location, making the information more personalized and relevant. This feature is part of the main Facebook app, not a spin-off app like Messenger or Groups.
Twitter “While You Were Away” feature
For Apple iOS users, Twitter has added a new feature that recaps tweets you may have missed since the last time you used the Twitter app. Because users who do not sign in or use the app often may miss tweets as they appear chronologically, Twitter’s new feature displays the top tweets for you based on an algorithm that takes into account user habits and engagement. The goal for this feature is to connect with users – even when they aren’t using the app – and boost engagement.
New Pinterest search filters
Pinterest’s internal search feature has evolved once again to display personalized results based on users’ gender selections. In an effort to get more men using the female-dominated social network, Pinterest has made this change to maximize its usefulness for men. When you create a profile, you’re asked to select whether you’re male or female; this filter is based on that original selection. This filter, in addition to other filters in Pinterest’s guided search, can be turned on or off at will – meaning that female users can still search men’s products, and vice versa.
Snapchat’s Discover tab
If your business has been ignoring Snapchat, now might be the time to start paying attention! Snapchat recently released their latest feature, called Discover. Separate from the user-generated content on Snapchat, Discover connects brands and media companies with Snapchat users. The branded content in the Discover feature is short summarizations in the form of text, photo and/or video, and it’s updated every 24 hours so that the content is only available for a short period of time.
- Social networks are working hard to become more personal. Facebook’s Place Tips feature is combining location-based data with personal recommendations from your network, making the feature both more relevant (you’re close to this location) and more personal (recommendations are from your friends). Pinterest’s new search filters seek to accomplish the same goal: your search results are getting closer and closer to meeting your exact need at the moment you hit the ‘Search’ button. Think about how your business can be more personal and relevant to your customers and potential clients.
- Social networks can reach you even if you don’t log in. Gone are the days where not signing in or using a social network meant that you could ignore it! Social networks are getting smarter about drawing you back through various methods, but Twitter’s iOS feature is one of the best examples. As Twitter is already a mobile-heavy social network, the decision to target users on their phones (in addition to email notifications) is a great way to get users back in. Think about how you can reach prospects who have stopped engaging with your brand through alternative channels.
- Social networks can break their own rules. When Snapchat was first launched, many in the marketing industry dismissed it as a messaging app for teens. Snapchat has since grown to capture more demographics and incorporate paid media. What had been seen as a silly app has now secured contracts with major partners like CNN, ESPN, Cosmopolitan, Food Network and National Geographic. Social networks can break their own rules, so it may be time your business thinks about your next big innovation.