» What’s Next in Social Media: February 2015

What's Next in Social Media

Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!

Here’s what you need to know about what’s next in social media from February 2015:

Announcing new Product Ads on FacebookProduct Ads on Facebook

In addition to Facebook’s existing ad products, the social network has announced new Product Ads, designed to help businesses promote products or product catalogs across all devices. These ads allow businesses to highlight their products to specific audiences, or let Facebook display the most relevant products to people. These are a great way to link directly to your products and offer discounts.

Read more on the Facebook for business blog >>

Twitter launches Curator

Twitter’s latest tool, Curator, helps media outlets and businesses figure out which topics are popular and where. Curator allows you to search through tweets, Vine videos and other data with filters to narrow down the results by location, word count, sentiment and more. Users can also select tweets from the search results to present them together in relevant groups.

Continue on Mashable >>

Pinterest’s new spam-fighting tool

Stingray, a spam-fighting service widely used at Pinterest, can identify inappropriate and unwanted behavior on the social network in real-time. Since many social networks rely on manual moderation to keep spam posts under control, Stingray balances automatic detection and manual intervention. Rather than block the spam account, the service makes it so that the spammer’s posts are invisible to others.

Learn more on Wired >>

Instagram unveils looping video

As videos become more and more popular on Instagram, the network has updated its app once again to allow these videos to loop over and over like Vine videos. This feature may seem minor, but it’s a big move for user experience. Rather than having to hit play again (which can be difficult on a touch screen), users can watch the video as many times as they’d like. Audio and auto-play can still be disabled.

Find out more on PC Mag >>

Key Takeaways

  • Social media advertising is becoming hard to avoid. Facebook’s advertising platform is becoming more and more robust, making it hard to avoid the social media giant. With advanced targeting, custom targeting and now product ad options, Facebook is making valuable updates to its platform that will help businesses of all sizes reach and attract customers.
  • Trending topics are still important. While your wedding business doesn’t operate like a news outlet, it’s still important to monitor trends on social media to find any conversations you might be able to join naturally. Twitter’s Curator can help you identify those conversations and put your business in front of the right audience in a way that is timely and relevant.
  • Quality social media content is vital to success. If your business is just posting links with no context or strategy, you’re likely to be viewed as spam by fans and followers – but now you could be viewed as spam by the social network itself. As spam detection becomes more prevalent, it’s vital that your business avoid the spam filter. Make sure any of your posts on all your social networks provide value and direct to high quality sources.