Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!
Here’s what you need to know about what’s next in social media from September 2015:
Facebook announces new plan for Pages
In addition to the news that a dislike button is coming soon, Facebook announced this month that the social network will open up two new sections for business pages – shopping and services. These sections allow businesses to feature their products and services directly from their Facebook pages. The original social network expanded these features as part of its plan to help small business owners connect with customers and communicate easily through the platform.
What this means for you: Potential clients can find your business on Facebook, and now they can contact your business or purchase directly through the social network. If your business has already dabbled in Facebook advertising, now is the time to take full advantage so you can start building up your audience in preparation for the upcoming shopping/services section.
Twitter experiments with polls
This month, Twitter revealed that it has begun experimenting with embeddable polls in tweets. The polls, currently available to those with verified accounts, offer only two responses for users to choose from when answering. After participating in the poll, Twitter users can see results in percentage points to understand how their responses stack up. The new polling feature is anticipated by many brands who would be able to use native polls to survey followers.
What this means for you: Want a quick opinion on which bouquet looks best, which cake flavor is most popular, or which songs wedding guests will be most requesting this season? Twitter’s poll function (when it’s out of testing!) will allow your business to get quick feedback from your clients and followers. Look out for the news from Twitter when they decide whether or not to open up polls for unverified Twitter users.
Pinterest opens its Developer API
Small businesses rejoice! After years of holding back, Pinterest has announced it has opened up the company’s APIs for building new apps and third-party integrations. As part of Pinterest’s developer sandbox, the open API allows anyone to start building integrations so that the two platforms can share information back and forth.
What this means for you: Your social media management platform will soon have the capacity to post to Pinterest without having to go into the network each day. You’ll be able to schedule things in advance quickly and efficiently. The open API also means better reporting with other third-party applications. Keep your ears open to news from your technology partners about how they’re working with Pinterest.