Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!
Here’s what you need to know about what’s next in social media from May 2014:
Facebook to expand messaging capabilities
According to rumor in the tech industry, Facebook is building a video-messaging app to rival Snapchat. The supposed app, called Slingshot, would allow users to exchange short video messages with friends. After reportedly trying to buy Snapchat for $3 billion last year, it appears that Facebook is not ready to abandon the idea which would help them re-engage with younger users. If the Slingshot rumors are true, Facebook may be releasing it as early as this month.
Twitter adds “mute” feature
Last week, Twitter announced its latest feature – mute! This new feature allows you to choose not to see tweets and other activities from the muted user, though the user will still be able to interact with your activity on Twitter. Muting users on Twitter is similar to hiding users from your Facebook News Feed; it’s an alternative to unfollowing the user. You can easily control the content you’re consuming with this new feature, which makes Twitter one step closer to Facebook’s News Feed.
Is Google+ being phased out?
Google has begun testing a new “Sign in with Google” option to replace the Google+ icon for third-party developers. The Google+ sign in functionality has been in use ever since Google began requiring Gmail and YouTube users to register for Google+ to use those services. While many users created an account at that time, many claim that they don’t actively use it. Although the swapping of the sign in buttons is new and may just be a test, it may signal the end of the Google+ era.
Pinterest moves forward with Promoted Pins
Last fall, Pinterest announced it would begin experimenting with Promoted Pins, a new form of advertising. This month Pinterest has announced its official launch of Promoted Pins with big brands, including ABC Family, Banana Republic, Expedia and Ziploc. The full list of testers is small so that Pinterest can collect feedback before opening up these paid placements to more businesses throughout the year. These placements appear on the search and category fields to drive users to specific brand accounts as they are relevant. This is the first step in making Promoted Pins a widely available means of advertising.
- Social media is becoming more and more customizable. Not only can you customize the way your profile looks, you can also customize the way you consume content. If your business is not posting and sharing content that your fans find valuable, you’re likely to be muted or unfollowed altogether.
- Social networks are mimicking each other. Facebook wants to be like Snapchat, Twitter wants to be like Facebook – it appears there are no new ideas in the social media world. The knowledge to be gained in this point is that your business should always pay attention to the new features so you can learn how your business can adapt as the networks do.
- Even the best ideas sometimes don’t work. The lesson to be learned from Google+ (if it is truly being phased out) is that a product or service can be a wonderful idea in theory but no good in practice. Don’t continue trying to force something if it’s not benefiting your business!