Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!
Here’s what you need to know about what’s next in social media from June 2014:
Facebook’s latest algorithm change
Facebook has updated its News Feed algorithm yet again! This change, though, should make users a bit happier: the change will assist Facebook in serving users videos that are most relevant to them. Now, a video’s “weight” or value in the News Feed will be partially determined by how long a user watches a video and the number of engagement metrics such as likes, comments and shares. If you typically watch a lot of videos when browsing your News Feed, you’ll start seeing more of them with this new change! The good news for businesses is that the videos that are popular and being watched will reach a larger audience than those that have low engagement.
Instagram adds new editing options
After years with no upgraded photo filters, Instagram releases its biggest update so far! Rather than adding new photo filters, the photo-sharing app has improved its editing options for existing filters. Users can select a filter and use a slider to determine how much of the filter’s effect they’d like to apply. Then, users can also choose from eight new photo adjustment tools that many editing programs offer, such as brightness, contracts, saturation, highlights and more. Businesses can use these new tools to really have more control over images posted on Instagram, which makes it easier to keep a brand identity flowing through on your social networks!
Twitter introduces GIFs
Twitter now joins Pinterest as a social network which supports the GIF image format. When a user tweets a GIF it will appear in your timeline with a play button, just like other video content. Since they’re technically still image files, you can upload them through the gallery button in the same way you would upload and tweet a photo. Pinterest announced its support of GIFs in January, and the popularity of the image format has grown even more. Since Twitter users still cannot upload and tweet videos without the use of Vine, GIF support is a step back in the direction of free use of media for Twitter.
Google+ adds “My Business” and Analytics
Google recently expanded its social network with new analytics and a new small business initiative, quelling rumors that Google+ would be disappearing soon. Google+’s new analytics provides more data about how your social content performs as well as more data about your Google+ followers. All Google+ pages have access to insights, so page owners can be more informed about their page’s success. The new initiative Google My Business is a service that unifies business information management for small businesses. It will pull information to one location from Search, Maps and Google+ to give business owners a bigger picture of what consumers see when they’re searching for their business.
- Networks are adapting to be more relevant. With the tons of content and information flowing through the internet each day, social networks are fighting for your attention. The best way for them to capture more of your time spent online is to offer content that is more relevant to you. Facebook’s algorithm update and Twitter’s new GIF compatibility are both attempts at giving users what they want in a way that makes it the most valuable.
- Networks are providing more and more value for businesses. After Facebook really took the plunge into Business Pages and all the capabilities associated with them, other social networks began to take note. Google+’s analytics and Google My Business are both programs that will provide more value for businesses rather than users. By making its features more valuable, Google+ is making itself harder to cut from your marketing strategy.