» What’s Next in Social Media: July 2015

What's Next in Social Media

Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!

Here’s what you need to know about what’s next in social media from July 2015:

New Facebook News Feed controls

Image via Facebook Newsroom

Facebook updates News Feed controls

In an update following the initial News Feed control tools announcement in November 2014, Facebook has released additional ways for users to personalize their News Feed. In addition to quickly unfollowing or hiding certain posts or people, Facebook has added controls to allow users to select friends and pages they’d like to see first. Facebook has also taken a page out of Instagram’s book and made it easier to discover new pages based on the types of pages users (and their friends) have liked in the past.

See the details in the Facebook newsroom >>

Twitter introduces persona targeting

When Twitter launched audience insights in May of this year, advertisers gained access to additional targeting methods for reaching demographic groups. This month’s update allows businesses to apply those demographics to their ad campaigns and tailored audiences. Furthermore, the new persona targeting feature enables brands to target shorthand categories of audiences, including Millennials and small businesses. Additional targeting can be applied, but persona targeting offers a great starting point for businesses to reach their target audiences.

Continue reading on Marketing Land >>

Pinterest announces new engagement campaigns

Along with updates to the Pinterest Ads Manager, Pinterest has announced the ability to create an engagement campaign with Promoted Pins to reach people during their planning stages. Engagement is a big goal for Pinterest advertisers, since clicking or saving a Promoted Pin gives a strong signal of intent on the part of the user. With this new product and dashboard, Pinterest allows advertisers to capture more conversions or customers while they’re still figuring out what to do next.

Find out more from the Pinterest for Business blog >>

Instagram brings search to desktop

After years of neglecting its desktop experience in favor of mobile optimization, Instagram has added search capabilities to its web experience. Users can now search hashtags, users, and locations on Instagram.com. Previously, users could access their home feed and view other profiles, but the interactive features were not enabled. With its photo-sharing capabilities so dependent on the user’s phone, Instagram was built for mobile users – but as web embeds of Instagram content become more important for driving traffic, the social network has updated its desktop experience to be more user-friendly.

Learn more from TechCrunch >>

Key Takeaways

  • Social media is becoming more personal. Gone are the days where you could send a tweet or update your status and all your followers would see it! As social networks collect and analyze more and more user data points, the experience becomes more personalized. Facebook’s new News Feed controls allow users to make their own adjustments to the stories they see, and Twitter’s persona targeting makes it easier for advertisers to personalize who sees their ads to ensure the message is relevant.
  • Mobile is king, but desktop is still important. Although the general trend is skewing towards mobile dominance, a good desktop experience is still important. Instagram knows that most of its users will access the network from their phones, but they also know it’s important to provide a serviceable experience for people who want to find information or search the network from a desktop.