Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!
Here’s what you need to know about what’s next in social media from April 2014:
Facebook has officially launched Business Manager, a tool that allows Facebook business page users to manage multiple campaigns and collaborate with multiple employees! The best part of this new feature is that people who use their personal Facebook accounts to log in to their business pages will now have better separation between the two. Additionally, multiple administrators can be added without being “friends” with each other (thereby giving access to personal page information). Facebook will now function much more like a professional marketing platform for businesses rather than a social network.
New Twitter Profiles
If you’ve logged into your actual Twitter account lately, you’ve probably noticed Twitter user profiles have a new look. Much like Facebook’s timelines and cover photos, the new profile layout features a wider cover photo and streamlined feed. Most importantly, Twitter will now “call out” your best performing tweets by making them appear larger on your profile. Now visitors to your profile will see your most engaging tweets, and you can even pin a specific tweet to the top of your profile.
Pinterest Guided Search
Pinterest has made searching within the social network even easier with new Guided Search. Similar to the suggestions that pop up when you search via Google, Pinterest suggests multiple descriptive “guides” to help you narrow your search. For example, searching “Pancakes” on Twitter will display guides like “Recipe” or “Healthy” to help better serve results based on your keyword. This doesn’t change the way Pinterest ranks search results in general, but just helps users to find what they’re looking for faster.
Instagram Personalizes “Explore” Tab
Great news for businesses on Instagram: the “Explore” tab is now more relevant to Instagram users because it now incorporates personalized content. In addition to the most popular Instagram content, the “Explore” tab now displays photos and videos that people you follow have liked. This new update incorporates the best of what’s happening globally as well as within your own network, which means that people interacting with your business on Instagram are potentially influencing others in the “Explore” tab.
- Social networks are acting more and more like search engines. With Pinterest’s guided search, it’s opening the door to competition with Google’s image search. Searching on Pinterest will now be easier to drill down to what you’re really looking for, and it’s much more visually appealing and easier to follow through. And, with Instagram’s changes to the “Explore” tab, your users are now being “served” results that may be interesting to them because of their own network of followers.
- Social networks are becoming more business-savvy. It’s obvious that Facebook is making a play to get more businesses using the network, and the new capabilities of the Business Manager make it easier than ever to create a page and start managing it across multiple users and campaigns. Twitter also realized that it needed to up its game to become more aesthetically pleasing to make navigating the network easier. The ability to pin certain tweets to the top of your profile is also a great tool for businesses to promote certain tweets over others (for free).