» Turn Browsers into Customers

Whether you are getting a lot or a little traffic to your website or blog, the important thing is converting those online browsers into your customers. Here are some great tips to ensure your business captures more business:

  1. Get found by more brides. It is important first that you get potential customers to your site. To do so, invest in some advertising – even if it is just Google AdWords for your service category and location. This will boost your visibility and ranking for search engines. Also make sure you frequently update your content, whether its on your website or blog, it is important to stay up to date even if it is just adding images from recent weddings.
  2. Engage with the engaged. Give visitors a reason to get involved whether its with social media or a contest. User engagement is an important way for customers to feel involved and also spread the word about your business. Also make sure when you receive a comment or inquiry you respond quickly (within an hour is best!) Brides will be impressed with your responsiveness and are more likely to commit to your business if you catch them when they are thinking about it.
  3. Analyze this. Keep an eye on your website, blog, and social media analytics to know who your customer is and cater to them in the future. If you know the most popular time of day for brides to look at your website, you will know that is a good time add fresh content.

For additional ideas, read the full article from American Express OPENForum.