Did you know that Facebook is the world’s largest country? Or that Lady Gaga has more Twitter followers than the population of Sweden? Social media has fundamentally changed the way customers discover new businesses, especially YouTube, Twitter and Facebook (or better known as You-Twit-Face). These social sites give you the unique ability to reach and interact with customers in a way that was never possible before. Not only can you connect with potential clients in real-time, you can humanize your brand and show your personality. Focus on You-Twit-Face and you will see a positive impact on your business.
People watch 2 billion videos each day and upload 24 hours of video every minute to YouTube. In addition, it’s is the #2 search engine! So it’s easy to see that YouTube is great platform to showcase your services as a way to increase your online exposure and attract new clients.
Twitter has seen exponential growth in the past 2 years with over 200 million users. The site allows you to monitor what others have to say about your business, your competitors, the wedding industry, and more. In addition, you can easily connect with potential and past clients, as well as other local Wedding Pros, through Twitter and communicate with them in real-time.
Facebook has become the #1 largest social network in a short period of time. It has so many registered users that it’s technically the world’s largest country! The top demographic is women age 18–34, which is the exact audience you are trying to target in your marketing outreach. If that hasn’t convinced you, keep in mind that the average user spends 7 hours per month on Facebook.
To see the full article and hear our recommendations on how to take advantage of You-Twit-Face, visit the Education Center