Previously, we shared with our Wedding Pros a guide that Hubspot has created, breaking down and giving strategic business insight for businesses on the most important social media networks. In our first post, we gave an overview of follow vs. share buttons, and for the next post in the series we are sharing all the important buttons on twitter you should be aware of for your business.
Twitter Follow Button
What It’s For: Create this button to promote your business’ Twitter account. Once generated, visitors to your site can follow your account with just one click, enabling you to easily increase your business’ Twitter following.
How to Implement It: Visit https://twitter.com/about/resources/followbutton to customize your button’s featured account. You can customize the button color, language, and whether you want the button to feature your business’ Twitter follower count. Then copy and paste the HTML code it generates where you want the button to appear on your website.
What It’s For: Use this button to enable site visitors to easily share your content with their networks on Twitter, extending the reach of your content to connections in visitors’ Twitter networks. In fact, research shows that including a Tweet Button increases Twitter mentions sevenfold!
How to Implement It: Visit https://twitter.com/about/resources/tweetbutton to customize the look of the button, the text and URL it generates, its language, and optionally add an @mention for a specific Twitter account. Adding your company’s Twitter username will work to increase your account’s reach and generate new followers. Once customized, copy the HTML code for your new button and place it on your website where you want the button to appear.
‘Tweet This’ Link
What It’s For: Have you ever wanted to create a link that pre-populates a specific Twitter message for your visitors to share? Usually, these tweet links are used on landing pages to promote offers using specific messaging. A ‘Tweet This’ link enables marketers to have more control over the message a visitor shares about their content on Twitter.
How to Implement It: Hubspot created a helpful tool to help you easily create ‘Tweet This’ links for your content. Visit https://blog.hubspot.com/blog/tabid/6307/bid/17589/default.aspx, enter the message you want to populate the tweet, and copy/paste the generated URL into your anchor text (e.g. “Tweet This!). As a best practice, include a shortened URL in the tweet message that will direct people back to the original piece of content you’re trying to promote. It’s also a great idea to include your business’ Twitter username in the tweet to help increase reach.
Twitter Website Widgets
What They’re For: Twitter also enables you to create dynamic widgets to showcase your Twitter activity on your website. For example, create a Profile Widget to show your most recent Twitter updates.
How to Implement Them: Visit https://twitter.com/about/resources/widgets, choose “My Website,” select the type of widget you’d like to create, and customize your widget’s settings, preferences, appearance, and dimensions. Then copythe HTML code and place it on your website where you want the widget to display.
For reference, all of Twitter’s official social media buttons/widgets can be found at here.
Be sure to check out the next post in our series, highlighting social media buttons for Facebook!