» Social Media Button Guide #1: Follow vs. Share

Social media is a great tool for marketing your small business. With the growing number of platforms, and the ever-changing layout and tools, it can be difficult to differentiate when to use which of the networks, and how to best share content and connect with your audience.

Hubspot created a great, comprehensive guide to understand the differences between the share and follow buttons and links for four of the top social media sites, and how to implement them on your business website and blog, which we will share with our Wedding Pro Community over the next few posts!

Follow Buttons vs. Share Buttons

The first step in understanding the nuances of all the various social media buttons is being able to differentiate between social sharing buttons/links and social media follow buttons, and identify which type of button to use.

Social Media Follow Buttons:
These buttons serve to promote your business’ presence on various social media sites and help you generate fans/followers for those particular accounts. By placing these buttons on your business’ website, you can help to create visibility for your social media accounts and easily extend your reach on the sites. You can place these buttons on your website, and we recommend at least placing these buttons on your website’s main homepage, your ‘About Us’ page, and your blog’s homepage. Buttons of note include the “Official Twitter Follow Button,” “Facebook Like Box,” “LinkedIn Company Profile Plugin,” and “Google+ Page Button”, which will be individually covered in upcoming posts in more detail.

Social Media Share Links/Buttons:
These links and buttons enable your website visitors and content viewers to easily share content that is on your site with their social media connections and networks. Adding these buttons to your content allows you to expand the reach of your content to a larger, new audience, and can generate new visitors back to your website. You should add social media sharing links/buttons to every piece of content you create, including landing pages, web pages, individual blog articles, and email content. The “Official Tweet Button,” “Tweet This Link,” “Facebook Like Button,” “Facebook Share Link,” “LinkedIn Share Button,” “+1 Button,” and “Google+ Share Link” all serve as social media sharing buttons.

Next post, we will share the social media button breakdown specifically for twitter!