» It’s OK to Be ‘Liked’

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.

We all enjoy being liked by our friends and family! As humans, it is our nature to want those around us to like us. It is no different in the online world either. You want your brides and grooms to like not only you, but also your business, your website, your blog, your facebook page and more. The great thing about being liked online is that it is easy for everyone to see your popularity!

Facebook has made the ability to ‘Like’ products and services easier than ever before. All it takes is a simple click of the mouse to let people know what things you like in the digital world. In fact, it is so easy that people like items they see on Facebook, but also quickly like their favorite movies, celebrities and products. For instance, I personally like Coca-Cola, Saved by the Bell, Beyonce and more. I have over 170 different items that I have ‘Liked,’ including numerous wedding businesses.

Many times we are afraid of whether people would actually want to ‘Like’ a business, or in particular your business. Today’s customers are built in a different way. They are happy to like all sorts of things and then share it with the world. You will find that your brides and other wedding professionals will like you without much effort. You just have to make it easy to get liked!

Over the next week I’ll share with you: