Are you one of the over 160 million professionals on LinkedIn? If not, you and your business should consider joining the largest professional social network! Connect with colleagues, share your expertise and promote your business with LinkedIn.
Be sure to complete your profile to the best of your ability. The higher your profile’s completeness, the more likely you are to appear in search results. Stand out by including at least five professional skills, your current position with a description, and a summary of you background and your business.
Expand your professional network and work to connect with at least 50 people, which will help to ensure your profile’s completeness. First, perform a series of basic searches to find people you know by name. Other professionals, past colleagues and previous favorite clients are great places to start!
Find additional connections in the “People You May Know” page, and additionally, you can import your personal contact address book to see if they are on LinkedIn.
LinkedIn groups are spaces in which professionals and experts can share content, ask for advice, post or search for jobs and network with others. Groups are tailored to brands, associations and societies, support groups, causes, publications and industries in general.
Look for groups for event and wedding professionals in your area, or your professional Associations to get started!
Create a company page for your business! Company pages contain general information about your business, with the ability to post updates, develop activity and link to your website, blog pages and social media accounts.
LinkedIn has mobile applications for iPhone, iPad, Android, BlackBerry and more, which can be a great way to network on the go. After meeting someone, you may choose to email that person a link to your profile, or reach out to connect and continue your conversation.