» Pinterest Updates: New Look & Analytics!

Over the past few days, Pinterest has made several exciting new announcements about the social site’s design and features; Pinterest Web Analytics to track your pins, and Pinterest’s new, engaging look!

Learn more about the important features and impact on your accounts for these new updates for your business’ Pinterest accounts (and be sure to follow WeddingWireEDU on Pinterest):

Pinterest Web Analytics

Most simply, Pinterest Web Analytics finally provides insights into what people are pinning from your account, so you can understand and grow your business’ reach! These insights will help you determine what pins are most popular to your audience (and repinned the most), the reach of your social shares, and an effective way to track your pinning activity.

Ready to learn more? Review Pinterest’s Web Analytics video with step-by-step instructions for getting set up and understanding the exciting tool.

Pinterest’s New Look

Pinterest’s new look is an updated design for the user interface, focusing on larger pictures and more “discovery features” to find pins you may love. Now, you can review “pins from the same board” when you repin an image to explore the full board with similar photos, “pins from the same source” to easily follow a pinner or website you may like, and “people who pinned this also pinned” to find other great pins from people with similar interests.

While these changes are only being implemented on desk tops for now, look for changes on your tablets and phones, coming soon!

Are you ready to get the new look early or start tracking your analytics? You just need a Pinterest business account, or your website verified with your personal account. Login, and simply hover over the profile menu under your account name in the top right-hand corner, and select “Switch to the New Look” and confirm. Don’t have a business account? Learn how to set one up here!

If you do not have a verified business account, Pinterest is rolling out the new image to all users soon so keep an eye on your account for the update.

What do you think about Pinterest’s new announcements?