By now, you’ve probably heard from other wedding professionals that Pinterest can be a big driver of traffic for your website. Pinterest helps users discover things they want to plan, buy or do sometime in the future. As an image-centric social network, Pinterest is one of the best ways to reach potential wedding clients because brides (and grooms!) will often use Pinterest for wedding inspiration.
If you’re a Wedding Pro with a lot of great photos, blog posts or other content you want to get out there in front of potential clients, Pinterest is a social network you should consider. Below are the elements you’ll need to optimize for your business when you begin using Pinterest!
Business Name/Username: When creating a Pinterest account for your wedding business, it’s important to use your business’ name so clients and potential clients can find you. It’s also important that you remain consistent across as many channels as possible so that all your networks can be found when searching for your business. With Pinterest, your business name is how your Pinterest account is displayed, and your username is what determines your account’s URL. If your business name is very long, you can shorten in the username and leave the full name as your business name.
Profile: Other elements of your Pinterest profile include a picture (which should be your logo if you have one) and a short “About You” section. This section should describe your business in a little more detail. It’s also a great place to include any keywords for your service category! There are also fields for your business’ location and website. You can verify your website to show Pinterest users that you’re a trustworthy source – instructions here.
Pins: On Pinterest, the content you post is called a Pin. You can pin from a website or from a file on your computer. Adding a Pin from a website is the best way to take advantage of Pinterest – you simply paste the URL of the page you’d like to pin and Pinterest pulls any images on that web page for you to add to your account. The benefit to pinning from a URL is that if users click on your Pin, they’ll be taken to the web page the image came from. Many wedding professionals use Pinterest to further the images they add to their blog and drive traffic to their website. However, if you have something you want to add as a Pin that isn’t on your website or blog, you still have the option to upload from a file. When you pin something, that Pin is public so that people searching Pinterest in the same category or topic as your Pin will see it. You’ll also be pinning it to your own board.
Boards: Boards are the categories you use to house your Pins. Because Pinterest is like a digital bulletin board, you pin interesting things in relevant groupings. Your wedding business could create a board for Real Weddings from past clients, or product-specific boards to show off your wedding products. You can also create seasonal boards to highlight your services or products at various times of the year. If your business is part of a larger organization, you can invite other people or businesses to pin to your boards. This type of collaboration is great for keeping your Pins fresh on each board.
Engaging with your audience: Now that you’ve got the basics down, it’s time to learn how your business can engage with Pinterest users. There are a variety of ways that Pinterest users can interact with the Pins you add to your boards:
- Repins: When users want to save a given Pin to their own boards it’s called repinning. Your username and the board you pinned it to will always be shown as the originating source, and if you pinned from a URL the URL will still be intact.
- Clicks: Even if they decide not to repin, users can always click through your pins to get back to your website. Clicks will show up in your business’ Pinterest Analytics, which is discussed later in this post.
- Likes: Liking a pin is the easiest way for users to interact with your business. It’s non-committal (meaning that the user is not redirected anywhere) and shows interest in a Pin without saving it for later if they’re not sure.
- Comments: Just like on Facebook, you can add comments to your own Pins and other users’ Pins to start conversations.
Analytics: Pinterest has its own analytics for businesses that allow you to see everything that’s happening with your Pinterest account. You’ll be able to see how many impressions, clicks, repins, likes and comments your Pins get, which lets you see what people love most from your Pinterest page as well as your website. Pinterest Analytics also gives you insight into your audience, including their gender, location, device type and other interests. You can use these insights to Pin the right content with the right people in mind.
Let us know in the comments if you’ve had success with a Pinterest account for your wedding business, and any strategies that could help those getting started!