As you may have heard, Twitter has added some new functionality for users – incorporating tweets into search results. While we don’t recommend using purely keywords (just like the content of your website shouldn’t) there are some things you can do to boost the probability that your messages will come up.
Share photos, often. Not only is this new functionality fun and interactive, it can help make sure your content is “discoverable.”
Link more and use #hashtags. By linking to your website or blog, you are delivering a greater audience to your site and hopefully engaging them further. With the new search capability other companies like Mozilla are creating new ways to find your messages.
Optimize your brand. Twitter has also integrated usernames into search results. Make sure to use your full business name in your handle so that anyone who may be searching for your business will easily be able to find and follow you.
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