» 5 Ways to Stand Out This Engagement Season

WeddingWire Education Expert

Christine Dyer is a social media expert and the founder of BridalTweet.com. Christine shares her social media expertise with the wedding industry through a series of free wedding marketing videos. As a testament of Christine’s social media success, BridalTweet now has over 14,000 Facebook fans, 44,000 Twitter followers, and over 3,000 Pinterest followers. Prior to launching BridalTweet, Christine Dyer was the Director of Social Media Marketing at American Express where she led the development and growth of their Facebook fan pages, which had 1.6 million fans. Christine received a B.S. and M.B.A. in marketing from Fordham University.

It’s a fact — Christmas, New Years and Valentine’s Day are the most popular days for engagements.  As a result, brides are more likely to browse the web to find wedding professionals and planning ideas from December through February. So are you prepared for this coming engagement season? Here are five ways to stand out on Facebook and to give you an edge this coming engagement season:

  • Attract newly engaged brides with 2014 wedding trends. I’m a huge advocate of posting ONLY quality content on BridalTweet’s Facebook page. If it isn’t something that I think is share-worthy, then I won’t post it. And this definitely holds true for this coming engagement season. I recommend that you collect a series of wedding trends that you think will be popular in 2014. Then, post one trend per day on your Facebook page. Or create a special report of 5-10 trends and promote it on your Facebook page. You can even require brides to give you their contact info in order to read the special report. Pagemodo.com is a service that lets you set up a custom tab on your Facebook page, which will have this type of lead generating functionality. You’ll just have to create the special report, set up the custom tab, and promote the tab through your Facebook posts. If you don’t know what the trends will be for 2014, then casually survey your wedding vendor friends and ask for their opinions on this topic. I’m sure they will come up with some inspiring ideas. They might even have some beautiful photos to share!
  • Post once a day and when you think engaged couples will be listening. Play around with this and see when you are getting the best response. A report from the link-shortening service, bit.ly, says:
    • The most optimal time of the entire week to post Facebook content is Wednesday at 3 p.m. ET.
    • The highest average click-throughs on links within Facebook messages resulted from posting between 1 p.m. and 4 p.m. ET.
    • Traffic peaks midweek between 1 p.m. and 3 p.m. ET.
    • Content attracts the least attention before 8 a.m. ET and after 8 p.m. ET.
  • Keep your Facebook posts short. Don’t write a paragraph of information! Brides won’t read it. BuddyMedia, a company that specializes in social media, reported that posts with 80 characters or less are more than four times as likely to get a like or comment.
  • Keep the conversation going. The more activity a particular item has, the higher its ranking. You can double the impact simply by responding to other people’s comments. This will also keep your fans engaged in your conversation and with your brand.
  • Use photos because engaged couples don’t read. Okay, yes they do read, but they also LOVE photos. I recommend that you include at least one wedding photo in each of your Facebook posts. This will make your posts more interesting and attractive to engaged couples.

How will you use Facebook to give yourself a competitive edge this engagement season?  Please comment below!