This post was written by Sonny Ganguly, CMO of WeddingWire. You can follow him on Twitter @sonnyg. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
In today’s digital world, it is critical to develop and manage your online reputation. A businesses reputation can be found across many online platforms, including search results, wedding and event sites, blogs, Facebook, Twitter, Yelp, YouTube…the list goes on and on! We all know that people love to talk and post online, especially when it comes to their big day. You want to know what people are saying about you and your business. Most importantly, you want to get credit for a job well done!
One of the most effective and easy ways to build a powerful reputation for your business is through gathering great reviews! Client ratings and feedback offer a unique window into your business practices, while providing insight into your track record and quality of work. We know reviews can sometimes seem scary, but all reviews—even the less positive ones—can generate buzz about your business and create new client interest. That is why at WeddingWire, one of our top recommendations for closing more sales is to build a strong set of reviews! Engaged couples want to make informed decisions and often turn to previous client feedback. Therefore, strong online reviews make it simple to convert a potential client from a ‘maybe’ to a ‘booking.’
While it can seem overwhelming to take control of your reputation in the online world, we have compiled five key steps will help you build a great online reputation. Review the first two steps below, and check back soon for the final steps!
Know What They’re Saying – It is extremely important for you to know what is being said online about your business and even your competitors. Staying on top of the conversation gives you insight, feedback and knowledge to grow and improve your business.
- Be active on social media sites and monitor your mentions with tools like HootSuite
- View public posts about your business on Facebook by using the search filters
- Set up Google Alerts for your name, business name, competitors and industry terms so the latest articles or mentions will come right to your email inbox
Make it a Business Process – Be sure to make feedback an important part of your business process from the start of any new client relationship by mentioning the value of feedback for your business. Clients will know that you care about their event’s success from the beginning, and will be more likely to leave a review after their wedding. The same way you have a specific time when you send a contract or request a deposit, make sure to have a set time to ask each client for a review post-event. It never hurts to ask!
- Include reviews in your marketing materials and email signature
- Make it easy to share a review by providing your clients with a simple link
- Make sure to drop hints early, but be sensitive to when you ask for the review (i.e. don’t ask during the honeymoon!)