This post was written by Christopher Lin. Chris is the co-founder of Lin and Jirsa, an award-winning Los Angeles wedding photography and cinematography studio founded in 2006. Chris has used his marketing, SEO and business expertise to help build Lin and Jirsa into a company that shoots over 300 weddings annually serviced by over 30 talented creatives. Along the way, Chris and his two business partners also created SLR Lounge, where an international team of writers and photographers share their education with the community.
Pinterest and weddings are a perfect marriage; brides and grooms need a place to gather and share ideas and Pinterest provides that perfect, pretty, organized platform.
But as wedding professionals, I’m sure I don’t have to tell you that. Whether you’re a photographer, florist, planner, or any other wedding vendor, you’ve probably all had clients send you links, saying, “I want something that looks like this,” with a link to a board they created. So how do you take advantage of this situation to drive traffic to your website? For our photography studio, Lin and Jirsa, we receive around 12% of our traffic from Pinterest, as you can see in the screenshot of our Google Analytics below:
Here are the 4 simple steps to getting more traffic from Pinterest (modified from our book, Photography SEO and Web Marketing):
Step 1: Upload Images to Your Blog or Website
Pinterest can drive a ton of traffic to your site because the images on Pinterest are linked directly to the site from which it is originally pinned. So, the first step is to upload images featuring your work on to your blog or website. Do not upload images directly to Pinterest, because then you lose the link value.
Step 2: Add The Ability to “Pin” Directly On Your Website
If your website is on WordPress, there are plugins like Pinterest Pin It Button. If you’re on Squarespace, follow these instructions here. Every content management system should have an easy solution. If you can’t figure it out, hire an expert – this is an investment worth making.
Step 3: Create Boards Pinned From Your Blog or Website
The next step is to create a Pinterest account, fill out all of the profile info, and create boards on your account. Create boards that are categorized based on your client’s interests. For example, if you’re a planner, you may consider creating a board for beach wedding ceremonies, another for outdoor garden wedding ceremonies, another for Gatsby-themed weddings, and many others. Every business is different, but try to align your boards with common categories for your clients.
Step 4: Have Your Clients Gather Ideas Based On Those Boards
This is the final and most important step! If you’ve only followed steps 1-3, then your images are likely sitting on Pinterest and your website with very little visibility. The next step is to get the images shared, and to do that you need the help of your clients.
Have your clients communicate their ideas to you via boards that they create using the images on your boards from your account. To do this, simply send them a link to your account and ask them to create boards with the images that they see.
When they pin from your boards, this activity shows up on the Pinterest feeds of anyone who is following them. So for example, when a user logs into Pinterest, their front page feed is full of activity from the people they follow. If your clients pin your work, their followers will see it, giving it a chance to snowball from there.
Unrelated to online marketing, using Pinterest is great way to ensure that your client’s expectations are realistic going into the wedding, as they are sending you work that you’ve previously done. They’re not sending you pictures of celebrity weddings in exotic locations, but rather things that are local, doable, and accomplished with the help of local vendors.
I’d love to hear your thoughts! How do you use Pinterest for marketing?
For more marketing tips, check out our SEO and Web Marketing Ebook.