SEO is a common industry term that we see pop up all the time in discussions about internet marketing but what exactly is it? And how do we do it? SEO stands for Search Engine Optimization and is an advanced marketing technique. Simply speaking, it is the process of bringing more traffic to your website by improving your rank in search engine listings. This means the order your site will appear relative to the top in search engines such as Google, Yahoo and Bing.
The key is understanding how your audience thinks – Marketing 101: first figure out who your audience is. Next, write the content of your website with your audience in mind.
There are two types of optimizing to work with:
On Page Optimization – all modifications are done directly to the content on your website to ensure higher search engine placement and increase ease of navigating within your website (i.e. Coding, Keyword Placement, Hyperlinks, Content, Anchor Text, Meta Tags)
Off Page Optimization – all modifications are done outside your website to drive new and more people to it through other online medium (i.e. Social Media Optimization, Affiliate Marketing, Review Posting, RSS Feed Submission, Blog Hosting, Forum Posting, Website Linking)
It may sound daunting, but SEO is an important tactic in your marketing plan. For those who may need to be convinced beyond the goal of more traffic to your website, we’ve included some of the top reasons increasing your SEO is beneficial to your business:
- Easy-to-find: Your website will no longer be hiding on page 5 of the Google search. Let’s face it – if consumers can’t find your site on the first page OR find what they’re looking for within your site within the first 30 seconds, you’ve probably lost them.
- Cost effective: Social networking? Blogging? All can be easily tackled and are free.
- Increase credibility and loyalty: When someone clicks on your website from their search results page, and actually get the information they are looking for, they will be more likely to trust your business in the future. Additionally, if they have a friend who need similar information – they’ll know where to recommend.
So where to go from here? There are a few things that you can easily do to start increasing your SEO. Create a business Facebook and Twitter page, start a blog or forum, and create your own YouTube channel. To really get into the nitty-gritty of advanced SEO, you can talk with a certified SEO consultant who will advise the best ways to increase your visibility. While talking with a pro may be your best bet, there are also a lot of resources online to help you get started.