Google’s latest revamp of its search algorithm, Hummingbird, has been released. The new algorithm, which affects 90% of worldwide search results, makes search more relevant and useful, and easier to use on a mobile device.
With our increasing reliance on mobile devices, the way users search has changed. Those using Google on-the-go are often searching complex, long-tail search queries through voice search (think Apple’s Siri) instead of typing the full search. Voice-based queries are more complex because they use natural-language rather than keyword strings, and with this update Google is adjusting accordingly to better serve users.
With Hummingbird, Google will be doing more than finding relevant web pages – it will begin compiling information from several sources and displaying these results within Google. This helps searchers find answers faster, with fewer steps between query and answer. This change is significant because it implies that Google is now attempting to understand what you’re searching for and return the most relevant results for your specific query.
This new update is yet another indicator of the coming shift from desktop to mobile. With Microsoft predicting that mobile web will be bigger than desktop web by 2014, the time to go mobile is now!
We’ve talked about your options for going mobile in the past, but now it’s more important than ever that your business adapt to the evolving ways your audience finds you.
Here are some simple ways you can jump of the mobile bandwagon today:
- Use our Mobile Website Creator to easily optimize your website for mobile devices (available to all premium members). You can even customize the look of your mobile site to match your branding! Read our Quick Start Guide for a step-by-step tutorial.
- Keep the content on your website concise and actionable so visitors accessing it from a mobile device can easily scroll and take action.
- Similarly, keep any website forms short and simple with easy-to-fill fields.
- Feel free to use eye-catching images and/or video, but test out how they appear on smartphones and tablets to make sure they scale properly.
Follow these tips and Google Hummingbird will be able to find you and put you in front of the people who need you!