Page titles are essential to your web pages for a several reasons, which include SEO and usability. Page titles are one of the first items that search engine spiders crawl when indexing your site, so page titles need to be relevant to the content on that page. Additionally, that page title appears in search engine results so if you want click throughs, it needs to be relevant. Ann Smarty at Search Engine Journal details 7 criteria for effective page titles that are good to keep in mind when building or updating your website:
- page title should be short and concise (unless you want it’s broken at the end);
- each page title should be unique and the unique part should go first (if a visitor keeps several tabs from the same open, he should clearly see what each tab is about);
- it should be catchy (to communicate an effective message);
- page title should conform to the page purpose (e.g. calling to action or informational);
- page title should be based on your keywords (for Googlebot to understand what the page is about);
- page title should be focused (don’t try to include all your keywords in the title the home page);
- page title should be semantically correct (Google is likely to apply some kind of semantic analysis to titles to make sure they are not spammy).