Photo by: Scott Aleman Photography
This article was written by WeddingWire Education Expert, Meghan Ely.
As the holidays begin to approach you can almost feel it coming…engagement season is just around the corner. Happy couples excited about launching into their wedding planning will be discovering you daily through your online presence. So you must ask yourself: Is my press page ready?
One of the best tools at your disposal to capture press about your company and promote it long after the publish date is a press page that features links to your recent mentions and serves as testimony to the recognition you have received.
You work hard year-round to keep your PR strategy on track and your name in front of the right audience and you don’t want to let an out of date press page weaken your overall publicity strategy. So, gear up for engagement season and prep your press page now.
Audit Your Online Footprint
Before couples start to search for your services, take a long, hard look at your press page and ask yourself the following questions:
- Is your page current? It’s easy to let things slip in the busy season, so make sure you’ve collected your press from the last year.
- Is it easy to navigate? Your press page should be simple, yet impactful. It should showcase your top press with links to the coverage as appropriate. Don’t make couples hunt and peck to find what you want them to see.
- Does it highlight my top press? It’s a common mistake to put the page in chronological order, but that’s not ideal. You need to include a mix of press, with the majority of features from the past year and with your very best press near the top. Prioritize highly trafficked sites and those that will impress prospects the most.
- Is it consistent with the couples I want to attract? Another mistake is to believe that you must include every single press mention you’ve ever received. At a minimum, you need three features on your page, but you can certainly include more. When deciding what to use and what to trim, focus on the press that will attract your target prospects and help convert them to booked business.
Do all of the links work? This is the time to test them out!
Review Your Social Media Press Promotion
You should also evaluate how you promote your press with social media. Different platforms have their own specific press pages, such as:
- Facebook: Create an album dedicated exclusively to press about your business. Upload screenshots and scans or links to magazine features and credit the sources accordingly. Also, tag the wedding day team that helped the day come together.
- Pinterest: Create a board dedicated to pins of your press.
- Instagram: Consider a branded hashtag that relates to your company and press. Use your phone and take a screenshot of online features or take a photo of print pages and share them in a post.
Make sure that prospective clients can easily find an up-to-date and powerful representation of the press you’ve worked so hard to receive. Review your press page now and make any necessary updates and upgrades before engagement season begins.
Haven’t yet focused on press for your business? Here are some tips to get started.
Easy Peasy PR Tips for Small Business Professionals
Wedding PR: Crafting Your Personal Brand
What Are the Best Media Outlets for Me?
Exclusive Wedding PR Education Expert for WeddingWire Meghan Ely is the owner of wedding PR agency OFD Consulting. She also leads the newly launched OFD Collective, a membership based community of wedding professionals seeking PR education and publicity opportunities for their business.